Hotels Gain New Web Services from Pegasus Solutions for Improved Online Marketing and Distribution
07 3월 2006 - 5:00PM
Business Wire
Pegasus Solutions, Inc. (Nasdaq:PEGS) today announced several new
Web services for its hotel customers. These new capabilities
improve the way hotels can market and distribute their properties
on their Web sites. Dallas-based Pegasus is a global leader in
providing technology and services to hotels and travel
distributors. Pegasus now offers an eConcierge capability that
enables hotels to offer their guests additional services online --
such as golf, spa treatments or car service -- at the time the
guest is booking the hotel room. Guests benefit by being able to
select services that will enhance their stay and knowing that these
services will be available prior to their arrival. Hotels benefit
by being able to better market their ancillary services, creating
an experience for the guest, and ultimately generating additional
revenue. The eConcierge capability is delivered through Pegasus'
relationship with Open Hospitality, a New-York based company that
provides integrated Web site design and management, plus online
strategies and marketing. Through Open Hospitality, Pegasus also
offers new language capabilities for hotel Web sites. Seven
languages are now available: Dutch, English, French, German,
Italian, Japanese, Portuguese and Spanish, with the ability to add
additional languages within 48 hours. When online visitors select a
language, the entire booking process is translated. Rates and fees
are automatically converted to the currency(s) that correspond to
the selected language. Multilingual capabilities ensure that
consumers and travel agents get accurate information about the
room(s) they are booking, and enable hotels to expand their global
reach. Additionally, Pegasus recently released new features and
capabilities for its NetBooker Internet booking engine. These
include optional credit card validation through VeriSign, new tools
to match the look and feel of the booking engine to the rest of
their Web site, improved booking process navigation and new reports
that describe transactions and page hits. Through these and other
upcoming enhancements, Pegasus delivers on its commitment to
provide industry-leading booking engine solutions. Warwick
International Hotels uses the NetBooker engine for its Web site,
including the micro-sites for many of their hotels and resorts in
its collection of more than 35 world-class hotels. "By using the
NetBooker engine, we have given our guests a robust experience
online," Alan Gonzalez, director of distribution and reservations
management for Warwick. "The NetBooker engine matches the look and
feel of the rest of our site, and our professional hoteliers around
the world have praised its contribution to Warwick's online
presence. Including the implementation of NetBooker4, online
bookings increased in 2005 over 2004 by 73 percent." "A Web site is
the hotel's new front desk," said Dennis Law, Pegasus' senior vice
president of product management and strategy. "Hoteliers want their
guests and potential guests to have a positive experience online
that corresponds to the positive experience they'll have when they
arrive at the property. With these new Web services and
capabilities, hoteliers can give consumers the features and tools
they have come to expect online." Hoteliers can learn more about
Pegasus' new Web services during ITB in Berlin. Pegasus is
exhibiting in hall 8.1, stand 111. About Open Hospitality New
York-based Open Hospitality provides integrated services by
connecting the processes of Web site management, search engine
optimization, e-mail marketing and online revenue conversion
strategies into one proprietary dashboard for better management,
tracking and reporting. Open's pay-for-performance model has
pioneered a shift to consolidating services, eliminating both the
need for multiple vendor relationships and prohibitive costs. Open
Hospitality can be reached via the Web at www.openhospitality.com.
About Pegasus Dallas-based Pegasus Solutions, Inc. (Nasdaq:PEGS) is
a global leader in providing technology and services to hotels and
travel distributors. Founded in 1989, Pegasus' customers include a
majority of the world's travel agencies and more than 60,000 hotel
properties around the globe. Pegasus' services include central
reservation systems, electronic distribution services, commission
processing and payment services, and marketing representation
services, including the consumer Web site, www.hotelbook.com. The
company's representation services, including Utell by Pegasus(TM)
and Unirez by Pegasus(TM), are used by more than 7,000 member
hotels in 140 countries, making Pegasus the hotel industry's
largest third-party marketing and reservations provider. Pegasus
has 18 offices in 13 countries, including regional hubs in London,
Singapore and Scottsdale, Arizona. For more information, please
visit www.pegs.com.
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