Nayax Ltd. (Nasdaq: NYAX; TASE: NYAX), a global commerce enablement
and payments platform designed to help merchants scale their
business, today announced a strategic partnership with Giift, a
global leader in loyalty technology solutions.
This collaboration marks a significant milestone
for the loyalty industry by introducing the world’s first open-loop
Loyalty to Payments™ solution, powered via CoinBridge by Nayax’s
patented technology. This pioneering solution allows for seamless
conversion of any loyalty asset, such as points, rewards, miles,
vouchers, and gift-cards, into transactions, at any shop or
merchant anywhere in the world, without the need for any merchant
integrations or cross-brand partnerships.
Nayax and Giift will revolutionize the loyalty
experience by seamlessly bridging the gap between loyalty and
payment systems. Utilizing this technology, any credit
card-accepting merchant can now also accept loyalty assets as a
payment method. Brands across the globe will be empowered to
provide unmatched capabilities and flexibility to their loyalty
program, while giving consumers the freedom to redeem their loyalty
rewards anywhere, for anything they need.
The CoinBridge Loyalty to Payments™ solution
directly enhances consumer engagement, drives higher purchasing
frequency and higher spending, and enables retailers to optimize
spending volumes. Furthermore, retailers can now improve the usage
of their data to personalize propositions, increase loyalty, and
optimize brand performance– all without the need for integration
with merchants or POS systems.
The CoinBridge solution uniquely offers a
zero-friction approach and ease of use across the entire payment
chain. Retailers can offer their consumers open-loop redemption
possibilities with a seamless “Tap&Go” payment experience
through retailers’ existing loyalty apps. From the merchant’s point
of view, loyalty redemption is transparent since they facilitate a
credit card transaction with no changes to their POS, internal
systems, or financial settlement arrangements.
“We are excited about our partnership with Nayax
and the transformative potential it brings to the loyalty industry.
With open-loop redemption, we can give our customers unprecedented
flexibility and freedom to use their loyalty points. This
collaboration expands our reach and enables us to deliver a truly
global loyalty experience,” stated Sumit Uttamchandani, Strategic
Partnership Head, Giift.
“We are delighted to partner with Giift and
introduce the world’s first seamless Loyalty to Payments™ solution
to Giift’s customer base,” stated Guy Rosenhoiz, CEO CoinBridge by
Nayax. “In choosing to partner with CoinBridge, Giift is boldly
taking the loyalty industry to the next level, opening up exciting
new possibilities for retailers and brands and offering a seamless
Loyalty to Payments™ experience like never seen before.”
For more information, please visit www.nayax.com
and www.coinbridge.com.
Forward-Looking Statements
This press release contains statements that
constitute forward-looking statements. Many of the forward-looking
statements contained in this press release can be identified by the
use of forward-looking words such as “anticipate,” “believe,”
“could,” “expect,” “should,” “plan,” “intend,” “estimate” and
“potential,” among others. Forward-looking statements include, but
are not limited to, statements regarding our intent, belief or
current expectations. Forward-looking statements are based on our
management’s beliefs and assumptions and on information currently
available to our management. Such statements are subject to risks
and uncertainties, and actual results may differ materially from
those expressed or implied in the forward-looking statements due to
of various factors, including, but not limited to: our expectations
regarding general market conditions, including as a result of the
COVID-19 pandemic and other global economic trends; changes in
consumer tastes and preferences; fluctuations in inflation,
interest rate and exchange rates in the global economic environment
over the world; the availability of qualified personnel and the
ability to retain such personnel; changes in commodity costs,
labor, distribution and other operating costs; our ability to
implement our growth strategy; changes in government regulation and
tax matters; other factors that may affect our financial condition,
liquidity and results of operations; general economic, political,
demographic and business conditions in Israel; the success of
operating initiatives, including advertising and promotional
efforts and new product and concept development by us and our
competitors; and other risk factors discussed under “Risk Factors”
in our annual report on Form 20-F filed with the SEC on March 1,
2023 (our "Annual Report"). The preceding list is not intended to
be an exhaustive list of all of our forward-looking statements. The
forward-looking statements are based on our beliefs, assumptions
and expectations of future performance, taking into account the
information currently available to us. These statements are only
estimates based upon our current expectations and projections about
future events. There are important factors that could cause our
actual results, levels of activity, performance or achievements to
differ materially from the results, levels of activity, performance
or achievements expressed or implied by the forward-looking
statements. In particular, you should consider the risks provided
under “Risk Factors” in our Annual Report. You should not rely upon
forward-looking statements as predictions of future events.
Although we believe that the expectations reflected in the
forward-looking statements are reasonable, we cannot guarantee that
future results, levels of activity, performance and events and
circumstances reflected in the forward-looking statements will be
achieved or will occur. Each forward-looking statement speaks only
as of the date of the particular statement. Except as required by
law, we undertake no obligation to update publicly any
forward-looking statements for any reason, to conform these
statements to actual results or to changes in our expectations.
About Nayax
Nayax is a global commerce enablement and
payments platform designed to help merchants scale their business.
Nayax offers a complete solution including localized cashless
payment acceptance, management suite, and consumer engagement
tools, enabling merchants to conduct commerce anywhere, at any
time. With foundations and global leadership in serving unattended
retail, Nayax has transformed into a comprehensive solution focused
on our customers' growth across multiple channels. Today, Nayax has
9 global offices, approximately 800 employees, connections to more
than 80 merchant acquirers and payment method integrations and is a
recognized payment facilitator worldwide. Nayax's mission is to
improve our customers' revenue potential and operational
efficiency.
About Giift
Giift is a leading loyalty technology provider
and program management partner with headquarters in Singapore.
Founded in 2013, Giift has expanded into multiple countries,
including Dubai, Mumbai, New York, London, Wuhan, Beijing, Jakarta,
Colombo, Doha, Dhaka, Nairobi, and now Pakistan. Giift has served
3,000+ corporate clients across industries and has created
customized, sustainable loyalty and rewards-based programs
globally. For more information, please visit www.giift.com
Public Relations Contact:Courtney Tolbert5W
PRctolbert@5wpr.com
Investor Relations Contact:Virginea Stuart
GibsonVice President, Investor Relationsvirgineas@nayax.com
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