PLAYSTUDIOS Announces Mystère, Blue Man Group and Return of The Beatles LOVE to myVIP Rewards Store
26 7월 2023 - 7:16AM
Business Wire
playAWARDS will now offer points redemption for
select Cirque du Soleil shows in multiple markets
PLAYSTUDIOS, Inc. (NASDAQ: MYPS), the award-winning developer of
the playAWARDS loyalty platform and publisher of free-to-play
mobile games that offer real-world rewards to players, is thrilled
to announce the addition of popular Cirque du Soleil Entertainment
Group productions. The myVIP Rewards store will reintroduce one of
its most popular experiences - The Beatles LOVE - as well as
welcome two dazzling new rewards with Mystère and Blue Man Group,
the latter of which will include shows in Las Vegas, Chicago and
New York. The incredible demand for Cirque’s incomparable live
performances from PLAYSTUDIOS’ 6 million monthly active users
sparked an interest from both companies to create a new opportunity
and expand the exciting options that can be redeemed in the myVIP
Rewards Store.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230725809651/en/
BLUE MAN GROUP COURTESY OF CIRQUE DU
SOLEIL
“Having an opportunity to add three incredible Cirque du Soleil
shows to the myVIP Rewards Store as we continually expand our
program is a testament to the influence of our players who have
become accustomed to high quality experiences,” said Andrew Pascal,
CEO of PLAYSTUDIOS. “Extending the markets where rewards are
available for our players perfectly aligns with our ongoing
strategy to bring playAWARDS opportunities to all of our loyal
players.”
The Beatles LOVE has been one of the most popular rewards in the
myVIP Rewards Store since the launch of PLAYSTUDIOS loyalty
platform, and after an almost year-long absence, tickets for the
experience are available once again. The beloved show pays tribute
to the legendary band's artistic achievements, using real and
fictional characters to explore each featured song's themes.
Mystère is an experience that pushes the boundaries of what dreams
and artistry can achieve when fusing together high-energy
acrobatics with evocative choreography. Having been seen by over 17
million fans, it set the stage for Cirque du Soleil’s overwhelming
success in Las Vegas, and on its 30th Anniversary this year,
PLAYSTUDIOS is honored to offer it for the first time in the
playAWARDS Rewards Store. The iconic performances that make up Blue
Man Group have been showcased for over 50 million people of all
ages, languages and cultures around the globe, and the experience
is now available for playAWARDS members in New York, Chicago and
Las Vegas. As three bald and blue men explore our world, using
theater, musical performance, dance and props that harness
immersions of sound and color to create a fantastical experience
unlike any other, the audience is rewarded with surprises at every
spectacular turn.
Players can redeem their Loyalty Points in the myVIP Rewards
Store after earning points playing PLAYSTUDIOS’ award-winning
games, including the iconic Tetris®, MGM Slots Live, myVEGAS
Blackjack, myVEGAS Bingo, and more, via iOS, Android, and on
Facebook in your browser.
About PLAYSTUDIOS, Inc.
PLAYSTUDIOS (Nasdaq: MYPS) creator of the groundbreaking playAWARDS
loyalty platform is a publisher and developer of award-winning
mobile games, including the iconic Tetris® mobile app, Solitaire,
Spider Solitaire, Sudoku, and its casino-style games such as Pop!
Slots, myVEGAS Slots, myVEGAS Blackjack, myKONAMI Slots, myVEGAS
Bingo, and MGM Slots Live. The playAWARDS loyalty platform enables
players to earn real-world rewards from a global collection of
iconic hospitality, entertainment, and leisure brands. playAWARDS
partners include MGM Resorts International, Wolfgang Puck,
Norwegian Cruise Line, Resorts World, IHG, Bowlero, Gray Line
Tours, and Hippodrome Casino among others. Founded by a team of
veteran gaming, hospitality, and technology entrepreneurs,
PLAYSTUDIOS apps combine the best elements of popular casual games
with compelling real-world benefits. To learn more about
PLAYSTUDIOS, visit playstudios.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230725809651/en/
Media PLAYSTUDIOS BerlinRosen media@playstudios.com
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