Video: Jamba Juice Warms up Nation with Launch of Steel Cut Oatmeal with Real Fruit and Organic Oats
15 1월 2009 - 10:00PM
PR Newswire (US)
Company Celebrates New Menu Item with Oatmeal Deliveries to Non
Profits Across the Country and "Knitfitti" Art Installation at New
York's Time Warner Center NEW YORK, Jan. 15 /PRNewswire/ -- A major
warming trend hit the country this morning as Jamba Juice announced
the national rollout of its new Steel Cut Oatmeal with Fruit menu
item. Made from scratch with 100 percent organic steel cut oats
then served with real fruit and brown sugar crumble, Jamba's slow
cooked oatmeal offers a nutritious and wholesome start to the day.
Today's launch follows strong sales during last month's oatmeal
preview at Chicago-area Jamba Juice stores and is highlighted by a
cross country oatmeal run to serve breakfast to the tireless
workers of the nation's non profit community. Jamba will be making
the deliveries to non profits in New York, Los Angeles, San
Francisco, Seattle, Denver and Salt Lake City. To view the
Multimedia News Release, go to:
http://www.prnewswire.com/mnr/jambajuice/36635/ Adding a splash of
color to the launch, Jamba Juice is literally warming up New York
with the unveiling of its community built "knitfitti" installation
at the Time Warner Center. A fun and civic-minded take on graffiti,
"knitfitti" is a burgeoning underground movement in which guerilla
artists hit public property with handmade knitwear rather than
markers and spray paint, warming and beautifying the space. The
living exhibition will be completed on site tomorrow by a team of
local knitters. Across the country, Jamba's new oatmeal will also
debut at the Sundance Film Festival, where it will greet visiting
celebrities and athletes at Oakley's Sundance house in Park City,
Utah. "With last month's success in the Chicago market, we are
pleased to bring our new oatmeal menu item to Broadway and beyond
with today's national launch," said James D. White newly appointed
CEO at Jamba Juice. "There is a clear hunger for this type of
wholesome, slow cooked food as demonstrated by the demand we've
seen in Chicago and today's launch adds a strong new dimension to
our overall business." Taking a full 40 minutes to prepare, but
available to customers immediately, Jamba's oatmeal comes with a
choice of three real fruit toppings--blueberry-blackberry, apple
cinnamon or fresh bananas--and is a good source of protein and
fiber. For people on the go it's a healthy way to get going on cold
winter mornings and the end of instant when it comes to their
oatmeal. "Knitfitti" artists and knitters in the New York area will
be on hand at the Jamba Juice location at the Time Warner Center on
January 15th, 2009 from 9am to 9pm. About Jamba, Inc. Jamba, Inc.
(NASDAQ:JMBA)(NASDAQ:JMBAU)(NASDAQ:JMBAW) is a holding company and
through its wholly-owned subsidiary, Jamba Juice Company, owns and
franchises JAMBA JUICE(R) stores. JAMBA JUICE is the leading
blender of fruit and other naturally healthy ingredients. Founded
in 1990, Jamba strives to inspire and simplify healthy living for
its customers and employees. As of December 31, 2008, JAMBA JUICE
had 731 stores, of which 511 were company-owned and operated. For
the nearest location or a complete menu including our new breakfast
smoothies with organic granola, please call: 1-866-4R-FRUIT or
visit the JAMBA JUICE website at http://www.jamba.com/.
Forward-looking Statements This press release (including
information incorporated or deemed incorporated by reference
herein) contains "forward-looking statements" within the meaning of
the Private Litigation Reform Act of 1995. Forward-looking
statements are those involving future events and future results
that are based on current expectations, estimates, forecasts, and
projects as well as the current beliefs and assumptions of our
management. Words such as "outlook", "believes", "expects",
"appears", "may", "will", "should", "anticipates", or the negative
thereof or comparable terminology, are intended to identify such
forward looking statements. Any statement that is not a historical
fact, including estimates, projections, future trends and the
outcome of events that have not yet occurred, is a forward-looking
statement. Forward-looking statements are only predictions and are
subject to risks, uncertainties and assumptions that are difficult
to predict. Therefore actual results may differ materially and
adversely from those expressed in any forward-looking statements.
Factors that might cause or contribute to such differences include,
but are not limited to, those discussed under the section entitled
"Risk Factors" in our reports filed with the SEC. Many of such
factors relate to events and circumstances that are beyond our
control. You should not place undue reliance on forward-looking
statements. The Company does not assume any obligation to update
the information contained in this press release.
http://www.prnewswire.com/mnr/jambajuice/36635/DATASOURCE: Jamba
Juice CONTACT: Marci Coulson, +1-323-932-4102, , Peter Epstein
+1-323-932-4102, , or Katy Saeger, +1-323-932-4102 , all of
Neighbor Agency Web Site: http://www.jambajuice.com/
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