BEIJING, Sept. 27,
2023 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, has recently introduced the Karaoke
feature in its popular original music variety show Big Band Season
3. This move signifies iQIYI's ongoing commitment to
revolutionizing the entertainment industry with technology and
bringing viewers a more immersive and interactive viewing
experience.
With the recently introduced function in iQIYI's
China version App, it offers
viewers a unique and engaging experience by enabling them to
actively participate in the show's performance. Through the
interactive feature, viewers can sing along with their favorite
bands and invite friends to join them for Karaoke online. In
addition, iQIYI also provides a variety of interactive
functions in the show of Big Band 3, including allowing
viewers to enter the online chatroom to chat and karaoke together
with other viewers, creating a sense of immersion and connection
with the program.
iQIYI has witnessed a remarkable response since its premiere.
Within one week, viewers' average single Karaoke time reached 4.43
minutes, with an average of 2.86 singing sessions per viewer.
Notably, one individual achieved a cumulative Karaoke time of 6
hours, demonstrating the feature's captivating appeal.
As a popular IP of iQIYI, Big Band Season 3 has not only
pioneered the genre of "bands" but also harnessed the
transformative power of independent music within the Chinese music
industry, captivating a growing audience and fostering more people
to love and appreciate the "band" culture. The season showcases a
diverse range of 27 bands, each representing unique music genres
such as from rock, punk, metal, world music, electronica, FUNK, and
DISCO, new wave, reggae and folk.
The success of the first two seasons of Big Band is
evident in the tremendous reach it has achieved. The program's
songs featured on the show amassed an audience of 29.2 million
across various social media platforms. Beyond China, Big Band Season 3 has gained
significant popularity in some of the overseas market since its
August release.
Since the launch of the Interactive Video Guideline (IVG) and
Interactive Video Platform (IVP) by iQIYI in 2019, the interactive
video platform has provided content creators with seamless channels
to incorporate capabilities to realize an immersive viewing
experience. It has pioneered functionalities such as viewpoint
switching, picture-in-picture, multi-screen, bullet time,
constantly enhancing the interactive experience of the platform's
video content.
One notable feature, "Chat Together", allows users to stream
content simultaneously by sharing invitation links with friends.
This feature enables viewers who are physically apart to partake in
a shared viewing experience, fostering a sense of togetherness.
Additionally, the iQIYI variety show Game of Shark
introduced Shark Mode, enabling users to assume the identity of a
character and join their favourite celebrities in collecting hidden
clues and identifying the murderer, adding an immersive and
thrilling element to the viewing experience.
CONTACT: iQIYI Press, press@qiyi.
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SOURCE iQIYI