Research Report Proves Return on Investment for Government Using Digital Communications
21 10월 2015 - 5:00PM
Data Shows the
Average Local Government Saves £1.51 Each Year for Every Digitally
Connected Citizen
LONDON, Oct. 21, 2015 (GLOBE NEWSWIRE) --
GovDelivery, the leading provider of cloud-based solutions
enhancing the citizen experience, today announced the release of a
white paper summarising the financial value of digitally connected
citizens for government organisations. The research report titled
Measuring the Value of a Subscriber, released officially at
GovDelivery's 6th Annual UK
Public Sector Communications Conference, estimates that each
digitally connected citizen saves the average local authority at
least £1.51 per annum.
These figures predict that an average local
authority has the ability to realise substantial savings if they
invest in optimising their digital engagement strategy. The
estimated yearly savings for the typical UK council was
substantial:
|
Average Size Council |
Estimated Savings |
County
Council |
£256,567 |
Unitary Council |
£87,955 |
District Council |
£26,904 |
The author of the report, Guy Dominy, is a leading
public sector communication specialist with a particular focus on
the planning and evaluation of digital communications. Dominy
partnered with GovDelivery and 10 local UK public sector
organisations to collect data and evaluate the financial value of
government digital communications.
"Public sector communicators can no longer afford
to ignore the demand for financial accountability," Guy Dominy,
Director and Senior Consultant at Seeing More Clearly said. "This
report helps forward-thinking organisations lay the groundwork to
prove the value of digital communication against the money spent
building the programs."
Having analysed feedback from more than 600
thousand digitally connected citizens invited to contribute to the
research, the results provide real insight into how digital
communication drives positive action and helps public organisations
achieve significant cost savings.
Read the full white paper at
http://bit.ly/ValueSubscriber.
About
GovDelivery
Over one thousand public sector organisations use
GovDelivery's, highly-secure, cloud solutions every day to enhance
the citizen experience for more than 90 million people. GovDelivery
offers leading solutions for managing government communications,
internal and external learning, and open data. The GovDelivery
Network offers a unique and impactful way for public sector
organisations to work together to cross promote content and
increase digital reach. Organisations using GovDelivery see higher
utilisation of citizen services and greater citizen engagement.
GovDelivery is an Actua (Nasdaq:ACTA) company. Visit
www.govdelivery.co.uk.
CONTACT: Media contact:
Kelsey Lund
Kelsey.Lund@govdelivery.com
651-925-5766
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: GovDelivery via Globenewswire
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