New expansion brings coverage for IAS's
AI-driven brand safety & suitability product for TikTok to 50+
countries
NEW YORK,
Nov. 16,
2023 /PRNewswire/ -- Integral Ad Science (Nasdaq:
IAS), a leading global media measurement and optimization platform,
today announced that it is expanding its industry-leading Total
Media Quality (TMQ) brand safety and suitability measurement
product to TikTok in an additional 21 new markets for a total of
over 50 markets. The increased market availability further
solidifies IAS's deep partnership with TikTok and offers
advertisers truly global coverage.
IAS's comprehensive global coverage reflects the
ever-growing popularity of TikTok worldwide and the continuing
demand from marketers to have the most actionable data to deliver
the biggest return on their advertising spend. IAS's Total Media
Quality for TikTok uses cutting-edge AI technology to provide
unique insight into video content through frame-by-frame analysis
of images, audio, and text, and even interpreting semantics;
allowing marketers to effectively monitor the quality of their
media buys on TikTok and provide the confidence that their ads are
appearing next to brand-safe and suitable content.
IAS's Total Media Quality for TikTok will now
also offer brand safety & suitability measurement in the
following countries: Austria,
Bahrain, Belgium, Czech
Republic, Ecuador,
Egypt, Iraq, Kazakhstan, Kingdom
of Saudi Arabia, Kuwait,
Lebanon, Morocco, Oman, Pakistan, Portugal, Qatar, Romania, South
Korea, Switzerland,
United Arab Emirates and
Uruguay.
"TikTok is committed to building a safe
environment where communities can express themselves and be
entertained," said Chen-Lin Lee,
Global Head of Measurement and Data Partnerships at TikTok. "Our
partnership with IAS offers brands around the world best-in-class
reporting to ensure video-level transparency in dozens of languages
and we're excited to bring these capabilities to more than 50
countries worldwide. Our continued collaboration provides the
transparency and confidence for advertisers on TikTok to connect
with their audiences in safe and suitable environments."
"We are bringing our innovative, AI-driven
technology that analyzes video content with extraordinary depth to
even more markets through this further expansion of our partnership
with TikTok," said Lisa
Utzschneider, CEO, IAS. "Advertisers working with TikTok all
around the world can now access our unmatched insights through
IAS's Total Media Quality, helping them deliver even greater
results on a global scale."
About Integral Ad Science
Integral Ad Science (IAS) is a leading global
media measurement and optimization platform that delivers the
industry's most actionable data to drive superior results for the
world's largest advertisers, publishers, and media platforms. IAS's
software provides comprehensive and enriched data that ensures ads
are seen by real people in safe and suitable environments, while
improving return on ad spend for advertisers and yield for
publishers. Our mission is to be the global benchmark for trust and
transparency in digital media quality. For more information, visit
integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.