Grey Healthcare Group Acquires MIT, a Leading Japanese Advertising and Medical Education Company
17 3월 2004 - 5:35AM
PR Newswire (US)
Grey Healthcare Group Acquires MIT, a Leading Japanese Advertising
and Medical Education Company Expands Grey Healthcare Group's
Global Network of Medical Education Companies NEW YORK, March 16
/PRNewswire/ -- Grey Healthcare Group (GHG) announced the purchase
of Tokyo-based MIT, one of Japan's preeminent medical education
companies. Hisa Umezu, formerly president of MIT, has been named
President and CEO of Grey Healthcare Japan. The new acquisition
will work closely with GHG's network of advertising and medical
education companies to assist local and global pharmaceutical
companies with the branding and marketing of their products in the
Japanese market. Mr Umezu founded the company in 1992, turning it
into one of Japan's most respected agencies. It currently offers a
full range of marketing and educational programs, and has expertise
in numerous therapeutic categories including psychiatry,
gastroenterology, ophthalmology, infectious disease, cardiology,
HIV, dermatology, neurology, allergy, and immunology. Some of GHG
Japan's educational programs include single-sponsored journals,
original and translated textbook and reference books, patient
educational programs, promotional programs (training manuals,
pamphlets, monographs, slides and CD-ROMs), and meetings and
symposia materials inviting top researchers and thought leaders
from the US and Europe, and secretariats of medical associations.
"Hisa has a great understanding of the local and global
marketplace, and we are very pleased to have a company like this
join our network," says Lynn O'Connor Vos, CEO of GHG Worldwide.
"Grey Healthcare has an excellent collection of global advertising
and medical education companies, and GHG Japan, with its reputation
and cultural insights, is a very strong addition to our offerings."
GHG Japan is fully integrated with GHG's advertising and medical
education companies, including GHG Advertising, Avenue Grey, GHG
London, Germany, and France, Phase Five Communications,
International Meeting and Science, Insight Medical Communications,
and CME Institute. Headquartered in New York, GHG comprises 10
companies with 42 offices in 16 countries. It provides an extensive
array of integrated services in support of brand acceleration and
sales, including branding, advertising, CME and medical education,
direct-to-consumer/direct-to-patient communications, managed
markets, e-marketing, consumer healthcare research, and contract
sales. GHG is a wholly-owned partner company of GGG (NASDAQ:GREY),
the world's seventh largest holding agency. DATASOURCE: Grey
Healthcare Group CONTACT: Wendy Hauser, Dir, Corp Comm, GHG Inc.,
+1-212-886-3058, Web site: http://www.ghgroup.com/
Copyright
Grey Global (NASDAQ:GREY)
과거 데이터 주식 차트
부터 4월(4) 2024 으로 5월(5) 2024
Grey Global (NASDAQ:GREY)
과거 데이터 주식 차트
부터 5월(5) 2023 으로 5월(5) 2024