Florence
by Mills Founder Millie Bobby Brown Brings Personal Experience as
an Eyeglasses Wearer to New Line with National Vision and
Mondottica, Featuring Styles Designed to Curate
Confidence
DULUTH,
Ga., Aug. 20, 2024 /PRNewswire/ -- National
Vision, Inc., one of the nation's largest optical retailers
providing quality, affordable eye care and eyewear, has teamed up
with florence by mills™ for the launch of the Gen-Z focused brand's
eyewear collection in all 1,000+ America's Best stores.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9286051-florence-by-mills-eyewear-collection-americas-best/
In an exclusive retail partnership with National Vision's
America's Best brand, the launch expands award-winning actor
Millie Bobby Brown's beloved beauty,
lifestyle and fashion line to the American eyewear market. The
collection, developed with eyewear manufacturer Mondottica Group,
features a full range of sun and optical eyewear styles designed to
curate confidence in the next generation. The inclusive and
intentional eyewear styles were crafted to make the wearer feel
joyful and empowered through the brand's staple pastel colors and
sleek metal frames.
"I heavily rely on my glasses for clear vision and both the fit
and feel of them has always been important to me," said
Millie Bobby Brown, founder of
florence by mills. "I started wearing glasses when I was 10 and
could never find a frame that I really liked or made me feel
confident. So, I know better than anyone how eyewear can influence
the way young girls feel about themselves. This collection is for
someone like me who needs a stylish, fitted frame they can feel
good in both day and night."
The partnership between Millie's brand and America's Best will
make affordable, quality and fun eyewear even more accessible for
her fans, and others who will love her signature, sophisticated
style. Plus, the cost of each frame purchase includes a
comprehensive eye exam performed by a licensed optometrist
practicing inside or next to each America's Best store. The unique
bundle offers cost savings and an important opportunity to
safeguard eye health.
"With the heavy use of screens, it's becoming increasingly
important for younger generations to keep a steady pulse on their
eye health," said Megan Molony, SVP,
chief merchandising and managed care officer at National Vision.
"As the sole optical retail partner for florence by mills, we're
honored to leverage this collaboration to inspire young people to
get their eyes checked and excite them about the fashionable frames
available."
Beyond seeking to make the world a better place through
inspiring a self-confidence revolution, the collection also aims to
do so through sustainable manufacturing. The sunglasses are made
using sustainable renewable acetate and incorporating significant
amounts of certified recycled content, perfectly in line with
Millie's brand ethos of being environmentally conscious.
"Her original take on eyewear has been combined with Mondottica
Group's expertise in quality construction and stylish design,
resulting in fun and confident eyewear styles that will appeal to
her generation and beyond," said Tony Pessok, CEO of Mondottica.
"We're proud to partner with National Vision and America's Best to
bring her expressive eyewear to American consumers."
Customers can purchase florence by mills sun and optical frames
exclusively at America's Best retail locations and online.
About National Vision Holdings, Inc.
National Vision Holdings, Inc. (NASDAQ: EYE) is one of the largest
optical retail companies in the United
States with over 1,200 stores in 38 states and Puerto Rico. With a mission of helping people
by making quality eye care and eyewear more affordable and
accessible, the company operates four retail brands: America's
Best, Eyeglass World, and Vista Opticals inside select
Fred Meyer stores and
on select military bases, and an e-commerce
website DiscountContacts.com, offering a variety of products
and services for customers' eye care needs. For more information,
please visit www.nationalvision.com.
About florence by mills
Millie Bobby Brown
named florence by mills after her great-grandmother,
Florence – a woman who embraced
life and did things that made her happy. florence by mills is about
defining fashion and beauty on our own terms – no rules, no
struggle towards perfection, and no boring beauty standards.
florence by mills encourages us to embrace our individuality, while
constantly encouraging us to be ourselves.
About Mondottica Group
Mondottica is a true world citizen. From humble beginnings,
the eyewear company now has offices and operations in Hong Kong, London, Paris, Tokyo,
Barcelona, Delhi, Moscow, New
York, and Sydney with a
distribution reach that spans all continents. Holding the licenses
for a wide range of lifestyle and fashion brands ensures Mondottica
is ideally placed to cater to a broad demographic of
style-conscious consumers. As a participant in the United Nations
Global Compact and the UN Global Compact Network UK, Mondottica is
committed to aligning strategies and operations with universal
principles on human rights, labor, environment, and anti-corruption
and taking actions that advance sustainability and societal
goals.
Media Contact: Racheal Peters
| media@nationalvision.com | (470)
448-2303
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SOURCE National Vision