EPNY E.Piphany (MM)

Leading Retailers Use E.piphany(R) Software to Strengthen Customer Relationships Through Holidays and Beyond SAN MATEO, Calif., Dec. 17 /PRNewswire-FirstCall/ -- With millions of consumers visiting websites and malls across America in search of the best deals and the hottest new items, holiday season shopping is a "make or break" time for retailers. Smart retailers use customer relationship management ("CRM") software from E.piphany, Inc. to build closer customer relationships, attract new customers, and ensure that their customers' holiday shopping experience is both enjoyable and rewarding. The holiday shopping season is the best opportunity retailers have to build deep customer loyalty that lasts throughout the year. (Logo: http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO ) E.piphany Inc. (NASDAQ:EPNY), a full-suite provider of CRM solutions, gives retailers the tools to understand their customers better, develop and execute inbound and outbound marketing campaigns, and provide personalized customer service at the website, in the stores, and on the phone. Leading retailers leveraging the advantages of using E.piphany software solutions include Auchan, Borders Group, Inc., Burlington Coat Factory, Carphone Warehouse, Gap Inc., General Nutrition Centers (GNC), GSI Commerce, Home Depot, LifeWay Bookstores, Peet's Coffee and Tea, Petco, Pier 1 Imports, Reflect-True Custom Beauty, Sears, Staples, Inc., and Zale Corporation. "Throughout the year, retailers are faced with the difficult challenge of attracting and retaining customers in an extraordinarily competitive landscape, and with an increasingly dynamic consumer population," said Ellen Olson, senior vice president of worldwide marketing at E.piphany. "These challenges can become critical during the holiday season if retailers are ill- prepared. E.piphany CRM software solutions provide a competitive advantage by helping retailers manage customer relationships to increase the bond between retailer and consumer. Our software solutions are also built to easily integrate into existing IT infrastructures to reduce costs and generate positive returns on investments." "Consumers have a lot of options when shopping," commented Matt Doyel, chief CRM architect for Reflect-True Custom Beauty. Reflect creates customized beauty products to help each woman achieve her individual beauty needs and desires. "Our relationship with each customer is very special, and our use of the E.piphany software suite allows us to communicate with each individual Reflect customer in a manner that is relevant and specific to her. E.piphany empowers us with the ability to interact with our customers in a highly individual and personal manner. Customers appreciate our respect of their privacy, our depth of knowledge about their beauty needs and desires, and our messages and offers that are both relevant and timely. This level of customer service is what keeps customers loyal to Reflect." About E.piphany The E.piphany(R) E.6(TM) CRM software suite enables global organizations to align touchpoints, processes and technologies around the customer. Built on the industry's most advanced, service-oriented architecture, the E.piphany 6.5 software solution creates benefits that cross departments and geographies, and result in rapid, measurable ROI. With the E.piphany 6.5 suite of Marketing, Sales and Service software solutions, every customer interaction is driven by real-time intelligence, enabling businesses to better understand their customers and optimize every interaction from both a revenue generation and customer retention viewpoint. More than 460 companies, including nearly 40 of the Fortune 100, use E.piphany software products to enhance their customers' experiences while, at the same time, realizing the companies' business objectives. With worldwide headquarters in San Mateo, CA, E.piphany serves customers in more than 40 countries worldwide. For more information, visit us at http://www.epiphany.com/. E.piphany and the E.piphany logo are registered trademarks and E6 is a trademark of E.piphany, Inc. All other trademarks are the property of their respective owners. http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO http://photoarchive.ap.org/ DATASOURCE: E.piphany, Inc. CONTACT: Press, Courtney Zoog of E.piphany, +1-650-356-5863 or , or Cassie Divine of Access Communications, +1-415-844-6248 or , for E.piphany; or Investors Todd Friedman of E.piphany, +1-650-356-3934 or Web site: http://www.epiphany.com/

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