ECMV E Com Ventures (MM)

SUNRISE, Fla., May 4 /PRNewswire-FirstCall/ -- E Com Ventures, Inc. (NASDAQ:ECMV) announced today that its wholly owned subsidiary, Perfumania Marketing, reported 1st quarter retail sales of $42.2 million vs. $39.8 million in the prior year and comparable store sales of $38.4 million vs. $37.7 million in the prior year. The increases represent 5.9% and 2.0%, in total sales and comparable store sales, respectively, over the first fiscal quarter of the prior year. (Logo: http://www.newscom.com/cgi-bin/prnh/20031013/FLMLOGO ) Michael W. Katz, President and Chief Executive Officer of E Com Ventures, Inc., said, "The momentum we had in fiscal year 2005 continues, and it is truly gratifying to build on sales that were at record levels last year." 1st QUARTER AND FISCAL YEAR-TO-DATE RETAIL SALES (in $000's): FY FY FY 2006 2005 2004 Increase Increase Increase (Decrease) (Decrease) (Decrease) Number of Stores 240 6.2% 226 (1.7%) 230 Comparable Store Sales 2.0% 5.5% 7.2% 1st Quarter Sales $42,171 5.9% $39,836 4.5% $38,116 Perfumania Marketing, the nation's largest perfumery chain, is the leading specialty discount retailer of a wide range of brand name and designer fragrances with approximately $215 million in annual retail sales. The Company operates a chain of approximately 240 retail stores nationwide. This press release may include information presented that contains forward-looking information, including statements regarding the strategic direction of the Company. Some of these statements, including those that contain the words "anticipate," "believe," "plan," "estimate," "expect," "should," "intend," and other similar expressions, are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Those forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements of those of our industry to be materially different from any future results, performance or achievements expressed or implied by those forward-looking statements. Among the factors that could cause actual results, performance or achievements to differ materially from those described or implied in the forward-looking statements are our ability to service our obligations, our ability to comply with the covenants in our credit facility, general economic conditions, competition, potential technology changes, changes in or the lack of anticipated changes in the regulatory environment in various countries, the ability to secure partnership or joint-venture relationships with other entities, the ability to raise additional capital to finance expansion, the risks inherent in new product and service introductions and the entry into new geographic markets and other factors included in our filings with the Securities and Exchange Commission. Perfumania is a trademark of Perfumania, Inc. All other trademarks are the property of their respective owners. http://www.newscom.com/cgi-bin/prnh/20031013/FLMLOGO http://photoarchive.ap.org/ DATASOURCE: Perfumania Marketing CONTACT: Mark Young, Chief Financial Officer, E Com Ventures, Inc., +1-954-335-9030 Web site: http://www.perfumania.com/

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