Joe's(R) to Open First Retail Store in Bucktown Neighborhood of Chicago

LOS ANGELES, CA (NASDAQ: JOEZ) today announced the lease signing for its first full price branded store in the trendy Bucktown neighborhood of Chicago. Located at 1715 North Damen Avenue, the 1,890 square-foot store is scheduled to open in August 2008 and will feature an entire collection of Joe's apparel as well as related accessories such as belts and handbags. Bucktown is home to such notable retailers as Marc by Marc Jacobs, Cynthia Rowley, Nanette Lepore, G-Star, Intermix and Scoop NYC.

Marc Crossman, President and CEO of the Company, stated: "This announcement of our first full priced retail store marks the beginning of what we firmly believe will be the most exciting phase for the Joe's� brand. Expanding into retail will allow us to not only provide our loyal customer base a full breadth of product but also attract new customers to the Joe's� brand. As part of our 2008 objective to open four stores, we are thrilled to launch our retail rollout in Bucktown, one of the most sought-after shopping districts in Chicago. We look forward to showcasing the full collection of Joe's� in one of the most dynamic cities in the world."

About Joe's Jeans Inc.

Joe's Jeans Inc. designs, produces and sells apparel and apparel-related products to the retail and premium markets under the Joe's� brand and related trademarks. More information is available at the company website at www.joesjeans.com.

Statements in this news release which are not purely historical facts are forward-looking statements, including statements containing the words "intend," "believe," "estimate," "project," "expect" or similar expressions. Forward-looking statements in this press release include, without limitation, its plan to open the full price retail store in Chicago, and any effect that such an opening may have on the Company's future financial performance. These statements are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are based upon information available to Joe's Jeans Inc. on the date of this release. Any forward-looking statement inherently involves risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to: uncertainty regarding the effect or outcome of the Company's retail strategy for fiscal 2008, including but not limited to the opening of a retail store in the Bucktown shopping district in Chicago, Illinois; the uncertainty of securing additional retail locations; unforeseen costs associated with ramping up the Company's retail infrastructure; expectations in the retail marketplace for the Joe's� brand; and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. Readers are cautioned not to place undue reliance on forward-looking statements.

Contact: Joe's Jeans Inc. Dustin A. Huffine 323-837-3727

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