Performics Unveils New Data Feed Optimization Technology
01 3월 2005 - 11:00PM
PR Newswire (US)
Performics Unveils New Data Feed Optimization Technology
Introducing Data Feed Marketing, Powered by FeedLab(SM) NEW YORK,
March 1 /PRNewswire-FirstCall/ -- Performics(R), the performance
marketing division of DoubleClick (NASDAQ:DCLK), today introduced
FeedLab(SM) at the Search Engine Strategies Conference & Expo
(SES) in New York. FeedLab, Performics' newest data feed management
technology, is a flexible, intelligent software platform developed
by Performics to automate and optimize data feed marketing. The
FeedLab technology will help power more than 100 current Performics
data feed clients and will offer online advertisers an opportunity
to leverage online distribution, improve reach and ranking, and
drive sales through search, shopping comparison and affiliate Web
sites. "Data feed marketing is an increasingly critical advertising
opportunity. As the only leading provider of affiliate and search
marketing services and technologies, Performics recognized the need
for enhanced technology to realize the power of data feed
marketing," said Stuart Frankel, senior vice president of
DoubleClick and general manager of Performics. "FeedLab is the
result of proprietary insight, more than 5 years of experience
managing and optimizing data feeds for marketers, and unparalleled
access to performance data across a variety of publishers."
Performics developed FeedLab to automate cross functional processes
and scale data feed marketing programs. The FeedLab technology
focuses on distribution, data feed enablement, optimization and
logistics to fully automate and improve data feed delivery and
performance for clients. The FeedLab technology is used by
Performics' data feed management team to acquire, segment,
transform and produce customized data feeds. Performics has
long-standing relationships with search engines and publishers that
can utilize an advertiser's data feed. For example, data feeds
drive Overture SMX and Google's AdAutomator, enabling advertisers
to better enhance results, content and copy. FeedLab not only
scales the delivery and optimization of data feeds, but the
technology integrates input from "paid search" results, search
queries and third-party information to improve the relevancy of the
data feed and enhance an advertiser's results. In addition to
search feeds, FeedLab also manages an advertiser's data feed with
comparison shopping engines, Web publishers and participants in the
Performics affiliate network. There are currently more than 100
online publishers utilizing client data feeds through Performics.
"New data feed distribution opportunities are unfolding every day,
and each publisher has different criteria and opportunities for
optimization," added Frankel. "Advertisers need a scaleable
solution for data feed marketing, and FeedLab delivers high
performing feeds. FeedLab improves time-to-market for a new
advertiser/publisher data feed exchange from weeks to days." As the
only leader in both affiliate and search engine marketing,
Performics is uniquely positioned to maximize the value of any
advertiser's data feed. For a demonstration of the power of
FeedLab, please stop by booth# 1016 at SES. About DoubleClick Inc.
DoubleClick is the leading provider of solutions for advertising
agencies, marketers and web publishers to plan, execute and analyze
their marketing programs. DoubleClick's marketing solutions --
online advertising, search engine marketing, affiliate marketing,
email marketing, database marketing, data management and marketing
resource management -- help clients yield the highest return on
their marketing dollar. DoubleClick Inc. has global headquarters in
New York City and maintains 22 offices around the world. Contact:
Jenny Connorton DoubleClick Inc. (212) 381-5183 DATASOURCE:
DoubleClick Inc. CONTACT: Jenny Connorton of DoubleClick Inc.,
+1-212-381-5183, Web site: http://www.doubleclick.com/
http://www.performics.com/
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