‘THE STANDBYS’ Debuts on iTunes August 5
06 8월 2014 - 3:46AM
Business Wire
Acclaimed Documentary Shines Spotlight on
Broadway Actors Patiently Waiting in the Wings for Their Chance at
Stardom
Three Broadway understudies (Ben Crawford, Merwin Foard and
Alena Watters) are profiled in Stephanie Riggs’ documentary THE
STANDBYS (Sunchaser Entertainment – 76 minutes/NR). The
DigiNext Films release, also featuring Broadway veterans and
headliners Bebe Neuwirth and David Hyde Pierce, is available
beginning today on Apple’s iTunes platform for HD/SD purchase or
rental. Fans of the movie can also purchase the original music
soundtrack via iTunes, including individual tracks.
THE STANDBYS – Synopsis
The unique and challenging lives of Broadway’s Understudies and
Standbys are revealed in this evocative and original
behind-the-scenes documentary. Never-before-heard stories from
industry insiders and celebrities reveal the unimaginable struggles
these under-appreciated performers endure, and when these Standbys
are finally given the chance of a lifetime, anything can – and does
– happen.
Actress Alena Watters perhaps sums it up best – “You get paid
for the groan.” What she means is that when a standby is announced
over the PA system before a Broadway performance, ticket holders
typically groan because they paid to see the top stars on the
marquee, not one of the understudies.
Movie Trailer and Link to THE STANDBYS Website -
http://www.diginextfilms.com/prior-features/the-standbys.html
THE STANDBYS Director/Producer Stephanie Riggs commented, “After
being selected as a 2014 New York Times Critics’ Pick and
following our successful run in theaters across the country, I am
thrilled that ‘THE STANDBYS’ will be now available to online
audiences via iTunes through our relationship with the DigiNext
team.”
DigiNext Co-Founder Larry Meistrich stated, “Stephanie Riggs’
THE STANDBYS is a prime example of DigiNext’s unique, worldwide
direct-to-consumer (DtoC) platform in action. Our team sources the
work of talented and passionate – yet undiscovered – directors and
producers at leading film festivals. We hand-pick the best ‘movies
that matter,’ book theatrical runs for appreciative audiences and
arrange engaging live Q&As with cast and crew.
“After our movies leave the big screen they become part of an
end-to-end, turnkey sales strategy that underscores DigiNext’s goal
of maximizing the value of ancillary and downstream rights –
targeting popular digital platforms such as iTunes, Amazon, Netflix
and others, ultimately reaching more than 70 countries. Our DtoC
platform is truly a win-win-win for our filmmaker partners, global
brands targeting pre-selected audiences and of course countless
consumers who enjoy DigiNext’s curated ‘evergreen’ titles whether
they watch at a local neighborhood theater, or digitally during
extended post-theatrical downstream runs.”
Digiplex Founder, Chairman and CEO/DigiNext Co-Founder Bud Mayo
added, “Carmike Cinemas’ pending Digiplex acquisition includes the
DigiNext JV as a key component of the Alternative Programming (AP)
package being purchased. The future possibilities for DigiNext and
AP in general, with the support of Carmike’s forward-thinking
senior management team, are truly exciting and limitless.
“As the nation’s fourth largest exhibitor with a footprint
approaching 3000 screens, assuming all goes according to plan our
AP team will collaborate with their customer-centric theater-level
associates, helping train them to adopt best practices for
executing grassroots, hyper-local and social media outreach within
their respective local communities. The goal is to help boost
capacity utilization – especially during non-prime Monday through
Thursday show-times – capitalizing on this huge, untapped
opportunity.”
About DigiNext
The future of film distribution, DigiNext has developed a
comprehensive worldwide, direct-to-consumer (DtoC) turnkey movie
release platform. The platform showcases the talents of today’s
most talented and passionate directors and producers of independent
features as well as issue-based documentaries, providing them with
a unique and customized way to drive additional value and
recognition of their work. DigiNext offers filmmakers a domestic
theatrical release, plus a global, targeted reach to audiences in
70+ countries via electronic sell-through including digital
downstream, DVD and other ancillary revenue opportunities. Brands
and marketers also can reach pre-selected targeted audiences via
DigiNext’s end-to-end platform.
JCIRRob Rinderman or Jennifer Neuman212/835-8500 or
DigiNext@jcir.com
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