Crackle Plus, a Chicken Soup for the Soul Entertainment, Inc.
(Nasdaq: CSSE) company and one of the largest operators of
advertising-supported video-on-demand (AVOD) streaming services,
announced today that it has renewed its relationship with iSpot.tv
through 2023. This is the third consecutive year the real-time
cross-platform TV measurement company and premier ad-supported
streaming service have been in business together.
Helping advertisers better measure the unique
reach of Crackle Plus’ footprint across the CTV landscape, iSpot.tv
will continue to provide its Unified Measurement solution to the
premium brands working with Crackle Plus to quantify the
incremental reach delivered over linear investments. This year, the
streaming service will use iSpot’s ability to measure segments to
quantify the targeted reach and frequency for Crackle Plus
campaigns. The measurement company will also provide support for
select programmatic direct campaigns.
“Crackle Plus is thrilled to extend its
relationship with iSpot.tv, by offering our growing roster of brand
marketers direct viewership data to reinforce the value of premium
content. In-market campaigns resulted in driving not only
incremental but efficient reach across the increasingly fragmented
video landscape,” said Darren Olive, executive vice president
national advertising sales and strategy for Crackle Plus. “We look
forward to our continued collaboration with iSpot.tv to identify
new strategies for optimizing campaigns targeted towards specific
audiences.”
“Crackle was among the first streaming
publishers in the market to integrate cross-platform ad
verification as a tool for demonstrating the unique value and
audience it can deliver, something that also helps brands feel
confident in their investments,” said Stu Schwartzapfel, senior
vice president of Media Partnerships at iSpot. The measurement
company currently has integrations with over 300 streaming
publishers, 500 brands, ad delivery platforms and 95% of TV
networks in North America. The company’s unified measurement
platform was recently chosen to power measurement on the TradeDesk,
is providing alternative currency initiatives for NBCUniversal, and
is conducting currency pilots with major media companies.
Crackle Plus’ recent releases include the
exclusive scripted series Les Norton, which stars Alexander Bertram
and Rebel Wilson, Inside the Black Box, hosted by Joe Morton, the
hit thriller series In the Vault, popular sketch comedy series
Funny Girls and the award-winning BBC series Sherlock, starring
Benedict Cumberbatch and Martin Freeman. They also recently
announced season three of the award-winning series Going From
Broke.
The Crackle Plus streaming services are
currently distributed through 85 touch points in the U.S. on
platforms including Amazon FireTV, RokuTV, Apple TV, Smart TVs
(Samsung, LG, Vizio), gaming consoles (PS4 and Xbox One), Plex, iOS
and Android mobile devices and on desktops at Crackle.com, with
previously announced plans to expand to over 110 touch points.
Crackle is also available in approximately 500,000 hotel rooms in
the Marriott Bonvoy chain.
ABOUT iSpot.tviSpot.tv is the
market leader in real-time cross-platform TV ad measurement and
attribution. The company’s always-on platform measures the business
impact and brand impact of TV advertising and offers fast, accurate
and actionable information that empowers brands to justify and
optimize TV and video investments. iSpot persistently measures
TV-device impressions and second-by-second attention for all TV ads
in a unified manner across linear, time-shifted, VOD and streaming
environments. iSpot’s Ace Metrix product measures brand perceptions
for TV and video creatives using rapid qualitative panels, and its
market-leading attribution solution enables advertisers and TV
networks to plan, optimize and transact on business outcomes. The
company delivers its solution in real time via intuitive and modern
dashboards as well as APIs and customized analytics. iSpot.tv has
hundreds of brands and all major TV networks licensing its
enterprise solution and has become a trusted currency for networks,
brands and agencies. Founded in Bellevue, Washington in 2012, iSpot
has offices in major cities across America.
ABOUT CHICKEN SOUP FOR THE SOUL
ENTERTAINMENTChicken Soup for the Soul Entertainment, Inc.
(Nasdaq: CSSE) (the “Company”) operates video-on-demand (VOD)
streaming services. The Company owns Crackle Plus, which owns and
operates a variety of ad- supported VOD streaming services
including Crackle, Chicken Soup for the Soul, Popcornflix,
Popcornflix Kids, Truli, Pivotshare, Españolflix and
FrightPix. The Company also acquires and distributes video content
through its Screen Media and 1091 Pictures subsidiaries and
produces original video content through the Chicken Soup for the
Soul Television Group. Chicken Soup for the Soul Entertainment is a
subsidiary of Chicken Soup for the Soul, LLC, which publishes the
famous book series and produces super-premium pet food under the
Chicken Soup for the Soul brand name.
FORWARD-LOOKING STATEMENTSThis
press release includes forward-looking statements within the
meaning of the federal securities laws. Forward-looking statements
are statements that are not historical facts. These statements are
based on various assumptions, whether or not identified in this
press release, and on the current expectations of management and
are not predictions of actual performance. Such assumptions involve
a number of known and unknown risks and uncertainties, including
but not limited to our core strategy, operating income and margin,
seasonality, liquidity, including cash flows from operations,
available funds, and access to financing sources, free cash flows,
revenues, net income, profitability, stock price volatility, future
regulatory changes, price changes, the ability of the Company’s
content offerings to achieve market acceptance, the Company’s
success in retaining or recruiting officers, key employees, or
directors, the ability to protect intellectual property, the
ability to complete strategic acquisitions, the ability to manage
growth and integrate acquired operations, the ability to pay
dividends, regulatory or operational risks, and general market
conditions impacting demand for the Company’s services. For a more
complete description of these and other risks and uncertainties,
please refer the Company’s Annual Report on Form 10-K for the year
ended December 31, 2021, filed with the SEC on March 31, 2022, and
the Company’s Quarterly Report on Form 10-Q for the quarter ended
March 31, 2022, filed with the SEC on May 11, 2022. On May 10,
2022, the Company entered into a merger agreement to acquire Redbox
Entertainment, Inc. We refer you to the presentation filed as
Exhibit 99.2 under cover of a Current Report on Form 8-K filed by
the Company with the SEC on May 22, 2022 for information regarding
the proposed business acquisition transaction. If the proposed
business acquisition is consummated, in addition to the risks noted
above, we also face the risks detailed in Redbox’s Annual Report on
Form 10-K for the year ended December 31, 2021. If any of
these risks materialize or our assumptions prove incorrect, actual
results could differ materially from the results implied by these
forward-looking statements. These forward-looking statements speak
only as of the date hereof and the Company expressly disclaims any
obligation or undertaking to release publicly any updates or
revisions to any forward-looking statements contained herein to
reflect any change in the Company’s expectations with respect
thereto or any change in events, conditions or circumstances on
which any statement is based.
INVESTOR RELATIONS Taylor
KrafchikEllipsiscsse@ellipsisir.com(646) 776-0886
MEDIA CONTACTKate BarretteRooneyPartners
LLCkbarrette@rooneypartners.com(212) 223-0561
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