Amagi, a global leader in cloud-based SaaS technology for broadcast
and connected TV, today announced a Connected TV (CTV) ad inventory
agreement with leading streaming platform and content owner Crackle
Plus, a Chicken Soup for the Soul Entertainment, Inc. (Nasdaq:
CSSE) company, and one of the largest operators of streaming
advertising-supported video-on-demand (AVOD) streaming services.
Amagi’s ADS PLUS is one of the largest
first-party ad platforms in the CTV advertising landscape,
supporting over 700 content brands on 2,000+ channels and
delivering over 50 billion ad impressions. The massive supply of
premium CTV inventory caters to the needs of both buyers and
sellers through a unified CTV ad marketplace, backed by its
proprietary advanced ad insertion technology and progressive ad
technology.
The deal between Amagi and Crackle Plus signals
the industry interest in a new form of advertising agreement in the
CTV marketplace: one that highlights the monetization opportunities
for content owners and platforms in the CTV ecosystem as
advertisers look to shift their ad budgets from traditional cable
to fast-growing ad-supported streaming models.
“The CTV advertising marketplace is bursting
with untapped potential, and Amagi is one of the few ad solutions
providers with a 360-degree view of the entire landscape,” says
Philippe Guelton, president of Crackle Plus. “By working with them,
we can now offer our advertising partners additional reach and
targeted ad deliveries in a curated, brand-safe environment.”
“Crackle Plus has done a great job taking its
premium CTV ad inventory to agencies and brands. By extending their
audience through Amagi ADS PLUS, Crackle Plus will increase its
direct and programmatic ad sales and gain scale within premium
channels that audiences know and love,” says James M. Smith,
executive vice president and general manager of Amagi ADS PLUS.
“We’re glad to have had an opportunity to expand our ongoing
relationship with Crackle Plus in this exciting new direction.”
The Crackle Plus streaming services are
currently distributed through 70 touchpoints in the U.S. on
platforms including Amazon FireTV, RokuTV, Apple TV, Smart TVs
(Samsung, LG, Vizio), gaming consoles (PS4 and Xbox One), Plex, iOS
and Android mobile devices and on desktops at Crackle.com, with
previously announced plans to expand to over 90 touchpoints.
Crackle is also available in approximately 500,000 hotel rooms in
the Marriott Bonvoy chain.
Crackle Plus’ recent releases include the
exclusive scripted series Les Norton, which stars Alexander Bertram
and Rebel Wilson, Tia Mowery’s Comfort Kitchen, the suspense
thriller Blast, Inside the Black Box, hosted by Joe Morton and the
award-winning BBC series Sherlock, starring Benedict Cumberbatch
and Martin Freeman. They also recently announced season three of
the award-winning series Going From Broke.
Amagi provides a complete suite of solutions for
channel creation, distribution, and monetization. Amagi clients
include ABS-CBN, A+E Networks UK, beIN Sports, Curiosity Stream,
Discovery Networks, Fox Networks, Fremantle, Gusto TV,
NBCUniversal, Tastemade, Tegna, USA Today, Vice Media and Warner
Media, among others.
For more information about Amagi and its
streaming TV solutions, visit www.amagi.com.
ABOUT AMAGI Amagi is a
next-generation media technology company that provides cloud
broadcast and targeted advertising solutions to broadcast TV and
streaming TV platforms. Amagi enables content owners to launch,
distribute and monetize live linear channels on Free-Ad-Supported
TV and video services platforms. Amagi also offers 24x7
cloud-managed services bringing simplicity, advanced automation,
and transparency to the entire broadcast operations. Overall, Amagi
supports 650+ content brands, 800+ playout chains, and over 2000
channel deliveries on its platform in over 40 countries. Amagi has
a presence in New York, Los Angeles, Toronto, London, Paris,
Singapore, broadcast operations in New Delhi, and an innovation
center in Bangalore.
ABOUT CHICKEN SOUP FOR THE SOUL
ENTERTAINMENTChicken Soup for the Soul Entertainment, Inc.
(Nasdaq: CSSE) (the “Company”) operates video-on-demand (VOD)
streaming services. The Company owns Crackle Plus, which owns and
operates a variety of ad- supported VOD streaming services
including Crackle, Chicken Soup for the Soul, Popcornflix,
Popcornflix Kids, Truli, Pivotshare, Españolflix and
FrightPix. The Company also acquires and distributes video content
through its Screen Media and 1091 Pictures subsidiaries and
produces original video content through the Chicken Soup for the
Soul Television Group. Chicken Soup for the Soul Entertainment is a
subsidiary of Chicken Soup for the Soul, LLC, which publishes the
famous book series and produces super-premium pet food under the
Chicken Soup for the Soul brand name.
FORWARD-LOOKING STATEMENTSThis
press release includes forward-looking statements within the
meaning of the federal securities laws. Forward-looking statements
are statements that are not historical facts. These statements are
based on various assumptions, whether or not identified in this
press release, and on the current expectations of management and
are not predictions of actual performance. Such assumptions involve
a number of known and unknown risks and uncertainties, including
but not limited to our core strategy, operating income and margin,
seasonality, liquidity, including cash flows from operations,
available funds, and access to financing sources, free cash flows,
revenues, net income, profitability, stock price volatility, future
regulatory changes, price changes, the ability of the Company’s
content offerings to achieve market acceptance, the Company’s
success in retaining or recruiting officers, key employees, or
directors, the ability to protect intellectual property, the
ability to complete strategic acquisitions, the ability to manage
growth and integrate acquired operations, the ability to pay
dividends, regulatory or operational risks, and general market
conditions impacting demand for the Company’s services. For a more
complete description of these and other risks and uncertainties,
please refer the Company’s Annual Report on Form 10-K for the year
ended December 31, 2021, filed with the SEC on March 31, 2022, and
the Company’s Quarterly Report on Form 10-Q for the quarter ended
March 31, 2022, filed with the SEC on May 11, 2022. On May 10,
2022, the Company entered into a merger agreement to acquire Redbox
Entertainment, Inc. We refer you to the presentation filed as
Exhibit 99.2 under cover of a Current Report on Form 8-K filed by
the Company with the SEC on May 22, 2022 for information regarding
the proposed business acquisition transaction. If the proposed
business acquisition is consummated, in addition to the risks noted
above, we also face the risks detailed in Redbox’s Annual Report on
Form 10-K for the year ended December 31, 2021. If any of
these risks materialize or our assumptions prove incorrect, actual
results could differ materially from the results implied by these
forward-looking statements. These forward-looking statements speak
only as of the date hereof and the Company expressly disclaims any
obligation or undertaking to release publicly any updates or
revisions to any forward-looking statements contained herein to
reflect any change in the Company’s expectations with respect
thereto or any change in events, conditions or circumstances on
which any statement is based.
INVESTOR RELATIONS Taylor
KrafchikEllipsiscsse@ellipsisir.com(646) 776-0886
MEDIA CONTACTKate BarretteRooneyPartners
LLCkbarrette@rooneypartners.com(212) 223-0561
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