BIOTRONIK Selects BackWeb to Streamline Business Information Access for Field Personnel on the Road
17 3월 2005 - 1:30AM
PR Newswire (US)
BIOTRONIK Selects BackWeb to Streamline Business Information Access
for Field Personnel on the Road Biomedical Technology Manufacturer
Will Deploy BackWeb to Provide Offline Access to Sales Information
Portal SAN JOSE, Calif., March 16 /PRNewswire-FirstCall/ -- BackWeb
Technologies Ltd. (NASDAQ:BWEB), a leading provider of offline and
mobile web software, announced today that BIOTRONIK, Inc. has
selected BackWeb's Offline Access Server(TM) solution to provide
mobile access to its data-rich portal, Biolink. BackWeb's solution
enables BIOTRONIK's North American sales and field employees to
access Biolink, a key field information application, while mobile
and disconnected, leveraging the same personalized user experience
provided while online. With mobile offline capability for Biolink,
the company plans to centralize all field communications allowing
field reps to access key business intelligence reports and sales
communication information anytime and anywhere, increasing their
productivity. "Finding a means to improve efficiencies in the field
has been a real challenge for us," states Thomas Brown, Executive
Vice President of Sales and Marketing for BIOTRONIK. "We function
in a very dynamic and quickly changing industry and face shrewd
competition. Relying on the sales savvy and technical skills of our
field organization has facilitated our tremendous growth, but in
order to maintain our competitiveness, our representatives need to
stay apprised of many changes pertaining to our highly technical
products and those of our competitors. As our company continues to
grow, the amount of information can be overwhelming, so our field
personnel rely on the stores of files maintained by the corporate
headquarters. Unfortunately, this information isn't necessarily at
their fingertips when they need it while on the road. A BackWeb
solution is an obvious means for our representatives to carry
essential information with them and be assured that what they have
is current. It will allow our representatives to focus on what they
do best -- sell and manage our products -- and not get burdened
with administrative tasks." "BackWeb is pleased to be working with
BIOTRONIK, a leader in the biomedical market," said Bill Heye, CEO
of BackWeb Technologies. "We look forward to helping them achieve
the business results they are looking for from the BackWeb
solution, by enabling their field employees to gain anytime,
anywhere access to the Biolink information they need to do their
jobs. BackWeb has a strong presence in the biomedical industry and
BIOTRONIK joins BackWeb's growing list of customers in that
market." About BIOTRONIK BIOTRONIK's U.S. headquarters are located
near Portland, Oregon. Founded in 1963, BIOTRONIK today ranks as
one of the leading cardiac rhythm management companies, conducting
business in over 100 countries worldwide, and providing a full
range of innovative cardiovascular products of the highest quality
and reliability. BIOTRONIK's motto "Technology Helping to Heal" is
reflected in the company's primary guiding principle: helping
patients by researching, developing, and marketing biomedical
products to restore, secure, and enhance their quality of life.
About BackWeb Technologies: BackWeb Technologies is a leading
offline web software company. BackWeb extends the value of
technology investments by offering mobile and remote employees
offline access to portals, intranets, and other web-based
applications and content. The Company's products are designed to
reduce network costs and improve the productivity of an
increasingly mobile workforce. At the core of BackWeb's products is
its patented Polite(R) synchronization technology that can
distribute large amounts of data even over narrow bandwidth
connections. BackWeb(R) Offline Access Server, the Company's
flagship product, integrates with portal frameworks, intranets, and
web applications to extend access to users who are frequently
disconnected from the network or offline. Its two-way
synchronization capability enables field personnel to both access
and publish to portals and web applications while disconnected,
creating greater efficiency and improved data accuracy and value.
BackWeb customers include market leaders such as Boehringer
Ingelheim, Centocor, Eastman Kodak, GE Medical Systems, Guidant,
Hewlett-Packard, KLA Tencor, Lam Research, Pfizer, and more than
one hundred other companies. BackWeb also has a co-marketing
partnership with BEA and a reseller alliance with software industry
leader SAP. BackWeb is headquartered in San Jose, California, and
Rosh Ha 'ayin, Israel. For more information, visit
http://www.backweb.com/ or call 877-222-5932. NOTE: BackWeb and
Polite are registered trademarks and Offline Access Server is a
trademark of BackWeb Technologies Ltd. All other trademarks are
property of their respective owners. BackWeb Media Contact: Yishay
Yovel Phone: 408-933-1732 DATASOURCE: BackWeb Technologies Ltd.
CONTACT: Yishay Yovel of BackWeb Technologies Ltd., +1-408-933-1732
Web site: http://www.backweb.com/
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