Brilliant Earth Releases The Capture Collection, World’s Largest Assortment of Planet First Lab Diamonds
01 8월 2023 - 10:00PM
Brilliant Earth Group, Inc (“Brilliant Earth” or the “Company”)
(Nasdaq: BRLT), an innovative, digital-first jewelry company and
global leader in ethically sourced fine jewelry, today announced
the launch of two new planet first lab grown diamond collections.
The assortment includes lab diamonds produced with carbon, captured
before entering the atmosphere, and manufactured with clean energy.
The diamonds are created from atmospheric carbon, using unique
sequestration technology to pull the CO2 from the air and transform
it, benefiting the environment throughout the process. It also
includes lab diamonds that are grown, cut and polished with 100%
renewable energy.
“We are proud to be the first to offer carbon capture diamonds
at scale directly to our customers, while continuing to advance our
capabilities in 100% renewable energy,” said Beth Gerstein, CEO and
Co-Founder at Brilliant Earth. “We are leading the industry in
creating a standard for traceable, sustainable, and responsibly
manufactured lab grown diamonds by pushing the boundaries of
technology and innovation. The new carbon capture collection is a
monumental step forward for Brilliant Earth and we’re proud to lead
the industry.”
The Capture Collection:
- The collection is currently comprised of a diamond assortment
spanning a wide range of cut and carat.
- The carbon capture process extracts carbon dioxide from the
atmosphere, purifies it, and uses it to grow the diamond crystals,
permanently sequestering CO2 in a diamond.
- Diamonds are grown, cut and polished in facilities that use
clean energy, and the facilities for all processes are located in
the same region, minimizing transportation emissions and
pollution.
- Brilliant Earth’s manufacturers have been audited to ensure
they meet Brilliant Earth’s Supplier Code of Conduct, which
includes safe and healthy working conditions for all
employees.
- These carbon capture diamonds can be set in a variety of
styles, including bridal pieces and fine jewelry through Brilliant
Earth’s “Create Your Own” experience.
The Renewable Collection:
- The collection currently consists of loose lab diamonds made
with 100% renewable energy.
- The renewable energy is generated from wind and solar farms,
starting with the growing process through to cutting and polishing,
with the majority of energy used during the growing
stage.
- While Brilliant Earth has offered lab diamonds grown using
renewable energy in cutting and polishing since 2022, this is the
first time it has offered lab diamonds that also use renewable
energy during the growing process.
- The Company’s manufacturers have been audited to ensure they
meet Brilliant Earth’s Supplier Code of Conduct, which includes
safe and healthy working conditions for all employees.
“At Brilliant Earth, we are constantly evolving our sourcing
practices to create offerings that further our efforts in
sustainability,” said Allison Charalambous, VP of Sustainability
and Responsible Sourcing. “In partnership with our growers and
manufacturers, we have incorporated carbon capture and renewable
energy into the lab diamond production process to set a precedent
within the industry. With these advancements, we are creating a
standard, affecting real change and seeing progress across the
industry.”
The launch of the carbon capture diamond collection is another
milestone in the Brilliant Earth’s ESG leadership. Brilliant
Earth has audited over 92% of its lab manufacturers to ensure
healthy working conditions, reasonable working hours, and fair
wages. In the natural diamond assortment, Brilliant Earth recently
announced a new partnership with Tracr that will make available
thousands of blockchain-enabled diamonds directly to customers.
With this partnership, Brilliant Earth met another of its ESG
goals, reported earlier in the Company’s 2022 Mission Report, six
months ahead of schedule.
Additional information about the Company’s mission pillars of
Transparency, Sustainability, Compassion, and Inclusion can be
found in the 2022 Mission Report. To learn more about the
assortment, visit BrilliantEarth.com.
PRESS CONTACT Victoria Del
Rico Director of Communications, Brilliant
Earth Victoria.Delrico@BrilliantEarth.com
About Brilliant Earth Brilliant Earth is a
digitally native, omnichannel fine jewelry company and a global
leader in ethically sourced fine jewelry. Led by co-founders Beth
Gerstein and Eric Grossberg, the Company’s mission since its
founding in 2005 has been to create a more transparent,
sustainable, and compassionate jewelry industry. Headquartered in
San Francisco, CA and Denver, CO, Brilliant Earth now has 34
showrooms and services customers in over 50 countries
worldwide.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/26102047-1adc-40a7-9680-09e8b7bce8b6
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