Bumble Inc. Launches Deception Detector™: An AI-Powered Shield Against Spam, Scam and Fake Profiles
06 2월 2024 - 10:30PM
Business Wire
To mark Safer Internet Day, Bumble Inc. (NASDAQ: BMBL) has
announced its latest feature, Deception Detector™, building
on its decade-long priority of building kind, safe, and authentic
connections. Deception Detector™ uses Artificial Intelligence
(AI) to help identify spam, scam and fake profiles,
aiming to take action before members even see them. Within the
first two months of the technology’s introduction, Bumble saw
member reports of spam, scam, and fake accounts reduced by 45%.
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Bumble Inc. Launches Deception Detector™:
An AI-Powered Shield Against Spam, Scam and Fake Profiles (Graphic:
Business Wire)
Research from Bumble Inc. shows that globally, respondents cited
fake profiles and the risk of scams as their top concerns when
online dating*. And almost half of women (46%) surveyed expressed
anxiety over the authenticity of their online matches on dating
apps.** This concern and anxiety can lead people to miss out on
meaningful connections that can positively impact their lives.
Deception Detector™ introduces a fast, reliable machine
learning-based model to assess the authenticity of profiles and
connections on Bumble Inc.’s platforms. Of those accounts
identified as spam/scam profiles, Bumble Inc.’s testing showed that
Deception Detector™ supported in blocking 95% of these accounts
automatically. This automated and AI-based technology is used in
conjunction with dedicated human support to prioritize a safe and
empowering community.
Lidiane Jones, CEO at Bumble Inc., states, "In recent
years, the online landscape has evolved significantly and we see a
growing concern about authenticity. Bumble Inc. was founded with
the aim to build equitable relationships and empower women to make
the first move, and Deception Detector™ is our latest innovation as
part of our ongoing commitment to our community to help ensure that
connections made on our apps are genuine.”
“With a dedicated focus on women's experience online, we
recognize that in the AI era, trust is more paramount than ever. We
are being thoughtful about how to best use new models to reduce the
anxiety of making connections and support our community, with AI
standing as a main area of focus.”
This release is the latest from Bumble Inc.'s AI innovations
across its products, building on the company's extensive history of
combating misogyny, harassment, and toxicity online. The company
previously introduced other detection capabilities such as Private
Detector, an industry-first feature that utilizes AI to detect and
blur lewd nude images, and was one of the first dating apps to
utilize AI for photo verification. Recently, Bumble has introduced
Best Bees, an AI algorithm that provides a higher level of curation
for members, while Bumble For Friends has AI-powered conversation
starters to provide members with a tailored, meaningful message
when reaching out to a new connection.
Bumble Inc. was also a founding member and the first dating app
to join forces with the Partnership on AI, reinforcing the
company's focus on responsible technology. Deception Detector™ has
been rolled out across Bumble, Badoo, and Bumble For Friends.
*Bumble Inc. State of the Nation Report 2023: All data was
commissioned by Bumble Inc. within August and September 2023 with a
global sample size of 28,000 people.
** The research was conducted by Censuswide on behalf of Badoo,
among a sample of 8004 18+ Respondents who are single/using dating
apps or have used dating apps within the last 6 months in the UK,
France, Germany and Spain. The data was collected between 20.09.23
- 05.10.23. Censuswide abides by and employs members of the Market
Research Society and follows the MRS code of conduct which is based
on the ESOMAR principles.
About Bumble Inc.
Bumble Inc. is the parent company of Bumble, Bumble for Friends,
Badoo, Fruitz, and Official. The Bumble platform enables people to
build healthy and equitable relationships, through Kind
Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one
of the first dating apps built with women at the center and
connects people across dating (Bumble Date), friendship (Bumble For
Friends), and professional networking (Bumble Bizz). Badoo, founded
in 2006, is one of the pioneers of web and mobile dating products.
Fruitz, founded in 2017, encourages open and honest communication
of dating intentions through playful fruit metaphors. Official is
an app for couples that promotes open and honest communication
between partners and was founded in 2020.
For more information about Bumble, please visit www.bumble.com
and follow @Bumble on social platforms.
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Investor Contact ir@team.bumble.com
Media Contact press@team.bumble.com
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