Allbirds Announces Executive Leadership Appointments
18 1월 2024 - 6:05AM
Allbirds, Inc. (NASDAQ: BIRD), a global lifestyle brand that
innovates with sustainable materials to make better footwear and
apparel products in a better way, today announced two new executive
leadership appointments. Kelly Olmstead, formerly SVP of Brand
& Marketing, has been promoted to Chief Marketing Officer; and
footwear industry veteran Adrian Nyman was appointed to the newly
created position of Chief Design Officer, both effective December
2023.
"We are thrilled to be further strengthening our team with
highly accomplished leaders, particularly during this
transformational time for Allbirds,” said Joey Zwillinger, CEO.
“Their deep industry expertise, operational capabilities, and
creativity will add tremendous value as we continue to focus on
reigniting product and brand in 2024 and beyond. As we bring new
innovation to the market, their respective backgrounds will further
our ability to drive brand momentum through product and marketing,
and energize consumers.”
About Kelly OlmsteadKelly Olmstead brings more
than 25 years of experience in sporting goods, footwear and apparel
to Allbirds. Her vast expertise includes marketing strategy,
digital marketing, brand communications, public relations and
social media. Prior to joining Allbirds in 2023, she served as
Chief Marketing Officer at Hanna Andersson. Previously, Kelly spent
two decades with Adidas, where she led brand, retail and digital
marketing for North America. She earned a degree in business
economics at Willamette University, and completed executive
education at Harvard Business School.
About Adrian NymanAdrian Nyman brings more than
20 years of experience in footwear and apparel to Allbirds. Most
recently, Adrian was Chief Brand Officer for electric vehicle
innovator ARRIVAL, where he leveraged his personal passion for
sustainable products. Prior to ARRIVAL, Adrian spent 13 years at
Nike, where he held positions of increasing responsibility for Nike
and Hurley, most recently serving as VP, Creative Director Global
Retail.
About Allbirds, Inc.Based in San Francisco,
with its roots in New Zealand, Allbirds launched in 2016 with a
single shoe: the now iconic Wool Runner. In the years since,
Allbirds has sold millions of pairs of shoes, and has maintained
its commitment to incredible comfort, versatile style and unmatched
quality. This is made possible with materials like Allbirds’s
sugarcane-based midsole technology, SweetFoam™, and textiles made
with eucalyptus fibers and Merino wool – so consumers don't have to
compromise between the best products and their impact on the earth.
www.allbirds.com
Investor Relationsir@allbirds.com
Media Contactpress@allbirds.com
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