UK Auto Company Launches B2C Store for BMW and MINI Parts on BigCommerce
25 10월 2023 - 9:00PM
Business Wire
Leading OEM partnered with Autofixa Solutions
to simplify parts sourcing and purchasing for end customers
BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce
platform for fast-growing and established B2C and B2B brands, today
announced the launch of BMW Group UK, a leading supplier of BMW and
MINI original parts, on the BigCommerce platform.
BigCommerce technology partner Autofixa Solutions, a provider of
marketplace solutions for the automotive industry, was approached
by BMW Group UK to launch new stores for both the BMW and MINI
brands, featuring ERP integrations that sync inventory supplies and
pricing data directly with the stores. The store primarily serves
consumers, but business customers also use it as an easy
alternative for locating and purchasing specific parts.
BigCommerce was selected as a market leader that could provide a
stable and scalable platform out of the box and help accelerate BMW
Group UK’s ability to make improvements to its storefronts. The
company chose BigCommerce for the robustness of its platform,
exceptional functionality and strong partner ecosystem.
“BigCommerce provided the necessary tools, infrastructure and
support to ensure BMW Group’s stores would be successful,” said
Graham Broughton, co-founder and CEO of Autofixa. “The scalability
of its platform ensures it can handle rapid growth, while its
partner network provides access to experts in various e-commerce
areas.”
Leveraging BigCommerce enabled BMW Group UK to support an
increase in product ranges and categories, add additional
functionality such as pay-over-time options and improve the overall
customer shopping experience. A middleware Hemi Connect is
integrated to the merchant’s ERP system where it pushes stock
prices not only to the marketplaces but also to the ecommerce shop,
creating a true omnichannel solution for the merchant and negating
issues such as overselling or price parity.
“The BigCommerce platform and Autofixa’s innovative marketplace
technology combined to create impressive new BMW and MINI
storefronts, which were up and running quickly after the project
started,” said Mark Adams, senior vice president and general
manager of EMEA at BigCommerce. “BMW Group UK now has a platform
that can scale with its growth and deliver an exceptional customer
experience.”
BMW Group UK joins a growing group of automotive merchants on
the BigCommerce platform, including BB Wheels, Brock’s Performance
and Van Cafe. To explore BigCommerce’s automotive ecommerce
solutions and how they help transform how to sell auto parts
online, click here.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open
software-as-a-service (SaaS) ecommerce platform that empowers
brands and retailers of all sizes to build, innovate and grow their
businesses online. BigCommerce provides its customers with
sophisticated enterprise-grade functionality, customization and
performance with simplicity and ease-of-use. Tens of thousands of
B2C and B2B companies across 150 countries and numerous industries
use BigCommerce to create beautiful, engaging online stores,
including Ben & Jerry’s, Molton Brown, Skullcandy, Solo Stove,
Ted Baker and Vodafone. Headquartered in Austin, BigCommerce has
offices in London, Kyiv, San Francisco, and Sydney. For more
information, please visit www.bigcommerce.com or follow us on
Twitter, LinkedIn, Instagram and Facebook.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd.
Third-party trademarks and service marks are the property of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20231025162226/en/
Brad Hem pr@bigcommerce.com
BigCommerce (NASDAQ:BIGC)
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