ARM Announces new Vector Graphics Products to Set the Standard for Next Generation Mobile User Interfaces
11 2월 2008 - 5:00PM
PR Newswire (US)
Complete Graphics Stack Unveiled at Mobile World Congress 2008
Enables Developers to Design More Attractive, Dynamic User
Interfaces CAMBRIDGE, England, February 11 /PRNewswire-FirstCall/
-- ARM (LSE:ARM); (NASDAQ:ARMHY) today announced at Mobile World
Congress, Barcelona, Spain, three new ARM(R) Mali(TM) 2D vector
graphics software products based on open standards. Mali-SVG-t(TM),
Mali-JSR226(TM) and Mali-JSR287(TM) software join the existing
Mali-JSR184(TM) software, Mali55(TM) and Mali200(TM) GPUs to form a
complete graphics stack supporting all the standards for advanced
graphics required by manufacturers of mobile handsets, portable
media players and navigation devices. When integrated into a
user-interface framework the new 2D Mali software products make it
possible for designers to produce attractive, intuitive user
interfaces using industry-standard graphics design packages and
without having to write code. Ericsson Mobile Platforms are the
lead partner for these new software products, licensed as part of
the Mali graphics stack for use with the Mali200 hardware in their
groundbreaking HSPA-enabled mobile platform, U500. The
tightly-integrated software and hardware products will accelerate
development for customers of the U500 platform and enable a class
of feature phones, leading the way to a new level of user
experience. "From touch screens to mobile browsers, the way that
users interact with their handsets is changing. Consumers today
expect an intuitive, responsive user interface on their mobile
devices - anything less causes frustration," said Michael Dimelow,
director of marketing, Media Processing Division, ARM. "Handset
manufacturers are under immense pressure to bring together the best
user interface designers, content developers and Java programmers
to deliver advanced 2D graphics on a broad range of mobile phone
screen shapes and sizes. Through tight integration with hardware
acceleration in mobile devices, ARM Mali software will help device
manufacturers and content developers to take advantage of advanced
graphics processors such as the Mali200 and Mali55 GPUs to deliver
breakthrough mobile user experiences." "Even though all PCs and
most new phones come with 3D acceleration built in, more than 90
per cent of the work done with either device is in 2D,"said Dr. Jon
Peddie, president of Jon Peddie Research, a leading multimedia and
graphics market research firm. "3D sells the machines, but it is 2D
that most of us use every day, all day long." ARM Mali-SVG-t
software is an optimized library of ARM code designed to load,
manipulate, display and animate 2D images on a range of mobile
devices and can be accessed directly or by Java applications using
the companion products Mali-JSR226 and Mali-JSR287. With the
ability to automatically scale objects, compatible applications
created by Java designers automatically scale to the correct size
and adapt for different screen aspect ratios without any loss of
quality, significantly reducing development and testing effort and
accelerating the time-to-market. As with the Mali GPUs, Mali
software does not compromise image quality, delivering great
anti-aliasing and enhanced font rendering, resulting in
high-quality graphics and clear, readable text. Availability The
complete ARM Mali graphics stack is now available for licensing for
use with Mali55 and Mali200 GPUs or with legacy chipsets without a
Mali GPU. Mali-SVG-t and Mali-JSR226 software are available for
immediate delivery; Mali-JSR287 software will be available
following ratification of the JSR287 standard, expected by the end
of 2008. Further information on ARM embedded graphics solutions is
available at:
http://www.arm.com/products/esd/multimediagraphics_home.html. About
ARM ARM designs the technology that lies at the heart of advanced
digital products, from wireless, networking and consumer
entertainment solutions to imaging, automotive, security and
storage devices. ARM's comprehensive product offering includes
16/32-bit RISC microprocessors, data engines, graphics processors,
digital libraries, embedded memories, peripherals, software and
development tools, as well as analog functions and high-speed
connectivity products. Combined with the company's broad Partner
community, they provide a total system solution that offers a fast,
reliable path to market for leading electronics companies. More
information on ARM is available at http://www.arm.com/. ARM is a
registered trademark of ARM Limited. Mali, Mali200, Mali55,
Mali-JSR184, Mali-JSR226, Mali-JSR287 and Mali-SVG-t are trademarks
of ARM Limited. All other brands or product names are the property
of their respective holders. "ARM" is used to represent ARM
Holdings plc; its operating company ARM Limited; and the regional
subsidiaries: ARM, Inc.; ARM KK; ARM Korea Ltd.; ARM Taiwan
Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM
Belgium N.V.; AXYS Design Automation Inc.; ARM Germany GmbH; ARM
Embedded Technologies Pvt. Ltd.; and ARM Norway, AS. DATASOURCE:
ARM Ltd CONTACT: Contact Details: ARM PRESS OFFICE:
+44-208-846-0797, Stuart Gill, Text 100, +44-208-846-0758, , Lorna
Dunn, ARM, +44(0)1223-400835, , Erik Ploof, ARM, +1-425-880-6033,
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