NYTimes.com News Web Site Wins People's Voice Award in 11th Annual Webby Awards
16 5월 2007 - 7:00PM
Business Wire
The Webby Awards, the leading international honor for Web sites,
named the NYTimes.com as a People�s Voice winner in the �Best
Newspaper Web site� category. Avenue A | Razorfish (NASDAQ:AQNT)
and its creative team helped with the concept redesign of the
award-winning site. Winners will be honored by the International
Academy of Digital Arts and Sciences at the 11th Annual Webby
Awards in New York City June 3 - 5, 2007. To recreate the new look
and feel of the NYTimes.com it was critical to maintain and
highlight the editorial standards loyal NYTimes.com readers were
accustomed to viewing, while adding innovative, interactive
features. The creative team set out to deliver a �front page� news
experience, while engaging users of the site to look beyond the
front page to other useful tools and content. �The Webby Awards
honors the outstanding work that is setting the standards for the
Internet,� said David-Michel Davies, executive director of The
Webby Awards. �The NYTimes.com winning selection is a testament to
the skill, ingenuity, and vision of its creators.� �The Webbys
highlight our industry�s best and brightest and we�re honored to be
included in that prestigious group,� said Pete Stein, senior vice
president and general manager, Avenue A | Razorfish East Region.
�Our goal was to help design a Web site that was innovative and
easy for NYTimes.com users to navigate, while leveraging the latest
in Web 2.0 technology.� In addition, Avenue A | Razorfish garnered
two official honoree nominations for its Web development work for
XMRadio.com in the Radio category and StoptheFlu.org in the Health
category. Over the last 14 months, Avenue A | Razorfish has tripled
the size of its creative studio on Times Square to ramp up on new
projects like the NYTimes.com site, as well as major Web designs
for XMRadio.com and Cond� Nast�s Portfolio.com. Recently the agency
landed three celebrated Creative Directors, including Brook Lundy,
who was also honored with a Webby award this year for his work for
Philips Norelco Bodygroom (www.shaveeverywhere.com). This year, The
Webby Awards received a record 8,000 entries from more than 60
countries and all 50 states. Founded in 1996, the awards are judged
by the International Academy of Digital Arts & Sciences, a
global organization that includes Harvey Weinstein, Arianna
Huffington, Matt Groening, Jamie Oliver, Internet inventor Vinton
Cerf, and RealNetworks CEO Rob Glaser. About Avenue A | Razorfish:
Avenue A | Razorfish is one of the largest interactive marketing
and technology services agencies in the world. The company helps
industry leaders such as Kraft, Dell, The New York Times and
Starwood Hotels use digital channels to acquire and service
customers.�Avenue A | Razorfish�s full suite of digital offerings
includes online�advertising, Web site design and development, email
and search engine marketing, emerging media strategies, and
enterprise portal development. Its award-winning client teams have
a great understanding of customer needs and�provide solutions
through distinct business disciplines, which include:
analytics,�strategy, technology, media, creative design and user
experience. An operating unit of Seattle-based aQuantive, Inc.
(NASDAQ: AQNT), Avenue A | Razorfish�has offices in markets across
the United States, and global operations in Australia, China,
Germany, Japan and the United Kingdom. Please visit
www.avenuea-razorfish.com for more information. About The Webby
Awards: Hailed as the �Oscars of the Internet� by The New York
Times, The Webby Awards is the leading international award honoring
excellence on the Internet, including Web sites, Interactive
Advertising, Online Film & Video, and Mobile Web sites.
Established in 1996, the 11th Annual Webby Awards received a record
8,000 entries from all 50 states and over 60 countries worldwide.
The Webby Awards is presented by The International Academy of
Digital Arts and Sciences. Sponsors and Partners of The Webby
Awards include: Adobe, The Creative Group, Verizon, AOL Video,
dotMobi, The Barbarian Group, Cond�Nast|Cond�Net, Level3, Adweek,
Fortune, Reuters, Variety, Wired, IDG: Brightcove,
PricewaterhouseCoopers, 2advanced.Net, KobeMail and Museum of the
Moving Image. About the International Academy of Digital Arts and
Sciences (IADAS): The International Academy of Digital Arts and
Sciences is dedicated to the creative, technical, and professional
progress of the internet and interactive media. The Academy is an
intellectually diverse organization that includes over 500 members
consisting of leading experts in a diverse range of fields, such as
Virgin Group Founder Richard Branson, business guru and author Tom
Peters, The Body Shop President Anita Roddick, fashion designer Max
Azria, �Simpsons� creator Matt Groening and Real Networks CEO Rob
Glaser. The Webby Awards and The International Academy of Digital
Arts and Sciences are registered trademarks of International Data
Group. For more information, visit www.iadas.net. In the company
name Avenue A | Razorfish noted in this news release, a pipe symbol
appears between Avenue A and Razorfish. This symbol may not appear
properly in some systems.
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