AQNT Aquantive (MM)

Avenue A | Razorfish, the industry�s largest interactive marketing services firm, today released �Actionable Analytics,� a report that demystifies the world of web analytics by answering 14 questions every marketer should ask to apply analytics for better business results.�Avenue A | Razorfish, an operating unit of aQuantive, Inc. (Nasdaq:AQNT), provides several break-through ideas in the report, such as an innovative use of analytics to make the right mix of advertising spend in direct response and brand marketing.��Actionable Analytics� is available at: http://www.avenuea-razorfish.com/points.htm. The report focuses on three major categories -- media analytics, Web analytics and customer relationship management -- and is designed to provide useful information that marketers can apply to achieve better results, both now and in planning future Web marketing programs. �While we assume that Web analytics packages are useful tools for measuring performance, they don�t provide insight to act upon,� said Avenue A | Razorfish Senior Vice President and General Manager of Global Solutions, Lee Sherman, the editor of the report. �Our report shows online marketers how to turn analytics into actions that lead to results.� Among the key findings, Avenue A | Razorfish reports that media analytics now bring science and a human element together to create the right mix between brand and direct response marketing. Interaction effects between digital media channels can be quantified and indicate that some marketers systematically attribute sales to the wrong media or ad impression.�In addition, Web-site usability and multivariate testing technologies can quickly yield significant improvements in site conversion rates. Sherman cautions, "These technologies�yield superior results when�managed and interpreted by highly trained usability experts and marketing strategists, who are supported by creative talent." The Actionable Analytics report bases recommendations on numerous Avenue A | Razorfish studies, years of collective knowledge, a broad range of specialist expertise and deep experience with companies that are tackling the issue of a positive return on marketing investment. About Avenue A | Razorfish Avenue A | Razorfish (www.avenuea-razorfish.com) web-marketing solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media and creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites, intranets and extranets. Avenue A | Razorfish operates three U.S. regions -- East, West and Central -- with offices located in major U.S. markets, the U.K., Australia, Germany, China and headquarters in Seattle. Clients include AstraZeneca, Best Buy, Disney, Kraft, Microsoft and Starwood Hotels & Resorts. aQuantive, Inc. and all of its operating units are committed to Internet privacy. Note: In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems. Avenue A | Razorfish, the industry's largest interactive marketing services firm, today released "Actionable Analytics," a report that demystifies the world of web analytics by answering 14 questions every marketer should ask to apply analytics for better business results. Avenue A | Razorfish, an operating unit of aQuantive, Inc. (Nasdaq:AQNT), provides several break-through ideas in the report, such as an innovative use of analytics to make the right mix of advertising spend in direct response and brand marketing. "Actionable Analytics" is available at: http://www.avenuea-razorfish.com/points.htm. The report focuses on three major categories -- media analytics, Web analytics and customer relationship management -- and is designed to provide useful information that marketers can apply to achieve better results, both now and in planning future Web marketing programs. "While we assume that Web analytics packages are useful tools for measuring performance, they don't provide insight to act upon," said Avenue A | Razorfish Senior Vice President and General Manager of Global Solutions, Lee Sherman, the editor of the report. "Our report shows online marketers how to turn analytics into actions that lead to results." Among the key findings, Avenue A | Razorfish reports that media analytics now bring science and a human element together to create the right mix between brand and direct response marketing. Interaction effects between digital media channels can be quantified and indicate that some marketers systematically attribute sales to the wrong media or ad impression. In addition, Web-site usability and multivariate testing technologies can quickly yield significant improvements in site conversion rates. Sherman cautions, "These technologies yield superior results when managed and interpreted by highly trained usability experts and marketing strategists, who are supported by creative talent." The Actionable Analytics report bases recommendations on numerous Avenue A | Razorfish studies, years of collective knowledge, a broad range of specialist expertise and deep experience with companies that are tackling the issue of a positive return on marketing investment. About Avenue A | Razorfish Avenue A | Razorfish (www.avenuea-razorfish.com) web-marketing solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media and creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites, intranets and extranets. Avenue A | Razorfish operates three U.S. regions -- East, West and Central -- with offices located in major U.S. markets, the U.K., Australia, Germany, China and headquarters in Seattle. Clients include AstraZeneca, Best Buy, Disney, Kraft, Microsoft and Starwood Hotels & Resorts. aQuantive, Inc. and all of its operating units are committed to Internet privacy. Note: In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems.