RNS Number:8032R
Trafficmaster PLC
07 November 2003


SMARTNAV FROM TRAFFICMASTER TO BE AVAILABLE AS OPTIONAL ACCESSORY IN ALL SUBARU
AND ISUZU MODELS

7 November, Bedfordshire, UK: Trafficmaster plc today announces that SmartNav,
the award-winning system that combines state of the art satellite navigation
with Trafficmaster's traffic information, is being made available by Subaru and
Isuzu as an approved accessory in all their new vehicles in the UK.  This
agreement to add Smartnav to the accessory range has been made with
International Motors Limited, Subaru and Isuzu's official UK importer.  This
latest announcement follows other recent deals with leading car manufacturers
including: Peugeot, Mazda, MG Rover and Chrysler Jeep.


The award winning Smartnav provides Subaru and Isuzu customers with the latest
in satellite navigation at an affordable price. At the push of a button, drivers
are connected to a Smartnav Personal Assistant, who takes down destination
details and puts them into Smartnav's highly sophisticated Motorola server.
Using Trafficmaster's live, incident, historic and predictive traffic data,
Smartnav then calculates routes around congestion and will alert drivers of any
delays en route.  Smartnav also provides two additional services including Safe
Speed, an integrated safety camera alert device and Stolen Vehicle Location.


Nick Pugh of International Motor Group, said: "With the new Subaru Legacy range
and Isuzu Rodeo pickup just going on sale, this is the ideal time for us to
offer Smartnav which provides customers with tomorrow's technology today."


David Martell, Chief Executive at Trafficmaster, comments: "We are delighted to
add Subaru and Isuzu to the list of partners offering SmartNav to the motorist,
and we see this partnership as very beneficial in terms of both boosting revenue
and awareness within the sports, estate and 4x4 market sectors."


                                      ENDS


For further information please contact:

Trafficmaster

David Martell, Chief Executive                  Tel: 01234 759 300

Nigel Bond, Finance Director


Financial Dynamics

Ben Atwell / Lucy Briggs                        Tel: 020 7831 3113


About Smartnav

Smartnav represents a major advance in satellite navigation, combining mobile
telephony technology developed by Trafficmaster and Motorola, a personal
assistant service and traffic information taken from Trafficmaster's established
network of sensors and cameras that cover over 8,000 miles of the UK's main
roads.


As part of Smartnav's drive to provide customers with up-to-date beneficial
services, Safe Speed has been developed to alert drivers to fixed, variable and
multi (also known as specs) safety camera sites and Stolen Vehicle Location has
been added, which provides a round the clock tracking service.


Smartnav can be purchased through any Subaru or Isuzu dealership and is priced
at just #458.83 (excluding VAT and installation) and the annual subscription is
priced as #120 a month. Safe Speeds costs #6 a month, whilst Stolen Vehicle
Location costs #8 a month with an upgrade fee of #100.


For an online demonstration, please visit: www.smartnav.com/demo


ABOUT TRAFFICMASTER

Trafficmaster Plc is a leading journey management company providing high quality
satellite navigation, traffic data and vehicle tracking.


The core business of Trafficmaster is the provision of high quality, live
navigation and traffic information. In the UK, the company has developed a
state-of-the-art network of nationwide sensors and transmitters that gather and
distribute traffic data of over 8,000 miles of motorway and trunk routes.
Designed, developed and patented by Trafficmaster, the system disseminates the
gathered data at the company's headquarters at Cranfield in Bedfordshire, and it
is delivered to the customer through a number of screen or speech-based
receivers. These include Smartnav, Trafficmaster Monitor, YQ(2), Oracle and
Freeway units, mounted in the vehicle. Traffic information from Trafficmaster
can also be obtained by phoning the 1740 service, which is run in partnership
with the RAC and the UK's main mobile phone operators. You can also log onto
www.trafficmaster.net, which provides live traffic information on the PC at home
or in the office.


For more information please visit www.trafficmaster.co.uk or wwww.smartnav.com
or contact: Michele Murphy, email: michele.murphy@traficmaster.co.uk / telephone
+44 (0) 1234 759309 or Georgina Osborn, email:
georgina.osborn@trafficmaster.co.uk / telephone +44 (0) 1234 759315.



                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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