Albertsons, the California Coastal Commission, Earthwise Bag Co., and California CBS Television Stations Announce Plastic Bag R
06 4월 2006 - 5:00AM
PR Newswire (US)
Coalition Launches First-of-Its-Kind Earth Day Initiative SAN
FRANCISCO, April 5 /PRNewswire/ -- Americans will use over 100
billion plastic shopping bags this year alone -- and plastic bags
never fully degrade, making them a growing problem in our
communities and landfills. To help educate consumers about this
growing problem and to provide them alternatives to help mitigate
it, Albertsons stores, the California Coastal Commission, Earthwise
Bag Company and California owned and operated CBS Television
Stations announced today the launch of a major public education
campaign. Through broadcast media and an in-store educational
campaign, the initiative will educate consumers about the threat
that plastic bags pose to our environment. It then urges them to
reduce plastic bag consumption, use reusable shopping bags during
their regular trips to the grocery store and recycle their unwanted
plastic bags at Albertsons stores. The program, set to run through
the month of April, combines public service announcements and paid
media time on the Viacom stations, as well as educational materials
and in-store media in Albertsons stores throughout California and
Nevada. "I don't think people realize what a problem plastic bags
pose to our environment and our marine life -- or how they can take
a few simple steps to help solve the problem," explains Eben
Schwartz of the California Coastal Commission. "It is my hope that
the work of these strong business partners and this public
education campaign, that we will begin to reduce plastic bag
consumption throughout California." In addition to sponsoring this
campaign and educating customers at their 475 California and Nevada
stores, Albertsons stores have retrained all of their front-end
associates on how to minimize bag usage and encourage customers to
bring reusable shopping bags when they come to their stores.
"Albertsons is doing its part to reduce plastic bag consumption and
minimize the impact of plastic in the waste stream. It is my hope
that through this public education campaign our shoppers will begin
to realize that they can make a difference, too," said Pete Van
Helden, Chief Executive Officer and President of Albertsons'
California division. Participating CBS television stations include
KCBS and KCAL in Los Angeles, KPIX and UPN Bay Area, KOVR and KMAX
in Sacramento. Last year Albertsons recycled over 6,000 tons of
plastic bags, wrap and film. Albertsons is one of the world's
largest food and drug retailers. The Company's divisions and
subsidiaries operate approximately 2,500 stores in 37 states across
the U.S. and employ approximately 240,000 associates. Its banners
include Albertsons, Acme, Shaw's, Jewel-Osco, Sav-on Drugs, Osco
Drug, and Star Market, as well as Super Saver and Bristol Farms,
which are operated independently. DATASOURCE: Albertsons CONTACT:
Stacia Levenfeld of Albertsons, +1-510-678-5444; or Eben Schwartz
of California Coastal Commission, +1-415-904-5210
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