Inuvo Announces AI-Based Media Mix Modeling Solution for Probablistic, Cookieless Attribution
24 5월 2023 - 9:30PM
Inuvo, Inc. (NYSE American: INUV), provider of the first generative
artificial intelligence (AI) advertising solution made specifically
for brands and agencies, today launched a Media Mix Modeling
technology as part of its IntentKey® suite of AI solutions. The
IntentKey can now predict, based on historical spend and
performance, the optimal mix of media for any given budget, across
channels, without using consumer tracking IDs. Inuvo’s solution has
been in beta for almost 24 months and is now available to clients
and prospects.
Richard Howe, CEO of Inuvo, stated, “As the ability to identify
and track consumers becomes increasingly difficult, the two biggest
challenges for marketers are: how to find and target audiences and
how to confidently determine budget across media channels. Inuvo’s
generative IntentKey AI has solved the first of these challenges
and has now been complemented by machine learning technology to
solve the second.”
Mr. Howe continued, “As the number of marketing channels
increases, so does the challenge of effectively capitalizing on
advertising supply and demand economics across those channels.
Marketers need to know how to predictively turn the spend amounts
up or down, in any given period, across all the channels they use.
This reality is further complicated by each channels’ motivation to
overweight its own contribution to the consumers conversion.”
Accurately valuing advertising channels has been difficult due to
their independence, resulting in conflicting claims for conversion
events along a consumer's path to conversion. This path includes
various channels like social media, search engines, cable TV,
online TV, display ads, online video ads, Twitter, LinkedIn, and
others. Tracking IDs have traditionally played a crucial role in
media attribution technologies for the advertising industry,
however, the analytical challenge is further complicated by the
limitations of tracking IDs. Apple's stance on consumer tracking
and Google's planned discontinuation of cookies on Chrome browsers
in 2024 are solidifying the shift towards cookieless solutions.
“CMOs are in a unique position. The foundation of everything
they have historically used to find, target, track, and attribute a
conversion is changing. By using the most advanced combination of
machine learning technologies, IntentKey can now, with great
confidence, predict the optimal spend across online and offline
channels without requiring any consumer tracking methods. This
predictive media mix modeling technology empowers CMOs by
eliminating the need for biased, individual channel metrics.
Instead, it focuses on the overall contributions of channels
throughout the entire purchase process, safeguarding CMOs from the
drawbacks of cookie deprecation,” Mr. Howe concluded.
About InuvoInuvo®, Inc. (NYSE American: INUV)
is a market leader in Artificial Intelligence built for
advertising. Its IntentKey AI solution is a first-of-its-kind
proprietary and patented technology capable of identifying and
actioning to the reasons why consumers are interested in products,
services, or brands, not who those consumers are. To learn more,
visit www.inuvo.com.
Safe Harbor / Forward-Looking StatementsThis
press release contains “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to risks and
uncertainties that may cause actual results to differ materially,
including, without limitation risks detailed from time to time in
our filings with the Securities and Exchange Commission (the
“SEC”), and represent our views only as of the date they are made
and should not be relied upon as representing our views as of any
subsequent date. You are urged to carefully review and consider any
cautionary statements and other disclosures, including the
statements made under the heading "Risk Factors" in Inuvo's Annual
Report on Form 10-K for the fiscal year ended December 31, 2022 as
filed on March 10, 2023, our Quarterly Reports on Form 10-Q, and
our other filings with the SEC. Additionally, forward looking
statements are subject to certain risks, trends, and uncertainties
including the continued impact of Covid-19 on Inuvo’s business and
operations. Inuvo cannot provide assurances that the assumptions
upon which these forward-looking statements are based will prove to
have been correct. Should one of these risks materialize, or should
underlying assumptions prove incorrect, actual results may vary
materially from those expressed or implied in any forward-looking
statements, and investors are cautioned not to place undue reliance
on these forward-looking statements, which are current only as of
this date. Inuvo does not intend to update or revise any
forward-looking statements made herein or any other forward-looking
statements as a result of new information, future events or
otherwise. Inuvo further expressly disclaims any written or oral
statements made by a third party regarding the subject matter of
this press release. The information, which appears on our websites
and our social media platforms is not part of this press
release.
Inuvo Company Contact: Wally Ruiz Chief
Financial Officer Tel (501) 205-8397 wallace.ruiz@inuvo.com
Investor Relations:David Waldman / Natalya
RudmanCrescendo Communications, LLCTel: (212)
671-1020inuv@crescendo-ir.com
Inuvo (AMEX:INUV)
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