1847 Goedeker Announces Plan to Re-Brand as Polished and Shift to “House of Brands” Model
12 7월 2022 - 9:30PM
Business Wire
Company’s “House of Brands” to Feature
Polished While Still Including Appliances Connection and
Goedeker’s
Shift Will Position Polished to Capture
Significant B2C and B2B Market Share While Enabling Legacy Brands
to Maintain Loyal Customers
1847 Goedeker Inc. (NYSE American: GOED) ("Goedeker" or the
"Company"), a content driven and technology enabled shopping
destination for appliances, furniture and home goods in the U.S.
household appliances market, today announced that it will soon
begin operating under the new parent brand name of Polished and
have a new ticker (NYSE American: POL), which is expected to become
effective on or about July 22, 2022. The Company’s warrants will
trade under the symbol POL WS. In addition, the Company announced
it will be shifting to a “house of brands” that continues to
utilize the Appliances Connection and Goedeker’s banners preferred
by certain legacy customers. This shift represents a significant
step in the Company’s rebranding process and reflects leadership’s
commitment to becoming the ecommerce leader in household
appliances.
The Company plans to formally launch the Polished brand, which
will provide customers with a new shopping experience, and its
digital assets before the end of 2022. The Company expects that the
Polished brand will be the primary banner in the Company’s “house
of brands” model and that the Polished banner will be a significant
driver of sales over the next 12-18 months. The shift to a “house
of brands” model will enable consumers, designers and builders to
have greater access to more selection, better price points and
personalized assistance.
Albert Fouerti, Chief Executive Officer of Goedeker,
commented:
“We are thrilled to be rebranding as Polished, a ‘house of
brands’ that will also include the legacy Appliances Connection and
Goedeker’s banners. Additionally, we look forward to rolling out
the Polished brand, a new shopping experience, in select markets
over the coming months. Throughout our rebranding process, we have
heard feedback from customers regarding their journey from
inspiration to installation. It is our mission to reduce their pain
points and deliver assurance and enjoyment throughout every step of
their shopping journey. Operating under a ‘house of brands’ will
enable us to drive more value for more customers by providing a
personalized appliance shopping experience from initial search
through delivery and installation. We believe this rebrand is
another major step in our transformational journey toward our goal
of increased market share and $1 billion in targeted annual
sales.”
About Goedeker
Goedeker is a content-driven and technology-enabled shopping
destination for appliances, furniture and home goods. Since its
acquisition of Appliances Connection, Goedeker has evolved into a
growth-oriented ecommerce platform with a distinct offering of
core, premium, luxury and private label brands that can be accessed
through a convenient point-and-click experience. The Company's
priorities include offering an expansive selection, high-touch
product expertise and reliable shipping from its expanding,
nationwide fulfillment network. Learn more at
www.Goedekers.com.
Forward Looking Statements
This press release contains "forward-looking statements" that
are subject to substantial risks and uncertainties. All statements,
other than statements of historical fact, contained in this press
release are forward-looking statements. Forward-looking statements
contained in this press release may be identified by the use of
words such as "anticipate," "believe," "contemplate," "could,"
"estimate," "expect," "intend," "seek," "may," "might," "plan,"
"potential," "predict," "project," "target," "aim," "should,"
"will", "would," or the negative of these words or other similar
expressions, although not all forward-looking statements contain
these words. Forward-looking statements are based on the Company's
current expectations and are subject to inherent uncertainties,
risks and assumptions that are difficult to predict. Further,
certain forward-looking statements are based on assumptions as to
future events that may not prove to be accurate. You should not
place undue reliance on forward-looking statements because they
involve known and unknown risks, uncertainties and other factors,
which are, in some cases, beyond the Company’s control and which
could materially affect results. Factors that may cause actual
results to differ materially from current expectations include,
among other things, those described more fully in the section
titled "Risk Factors" of the Company’s Annual Report on Form 10-K
for the year ended December 31, 2021, and Quarterly Report on Form
10-Q for the quarter ended March 31, 2022, filed with the
Securities and Exchange Commission. Forward-looking statements
contained in this announcement are made as of this date, and the
Company undertakes no duty to update such information except as
required under applicable law.
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version on businesswire.com: https://www.businesswire.com/news/home/20220712005714/en/
Investor Relations Greg Marose / Ashley Areopagita
ir@goedekers.com
1847 Goedeker (AMEX:GOED)
과거 데이터 주식 차트
부터 8월(8) 2024 으로 9월(9) 2024
1847 Goedeker (AMEX:GOED)
과거 데이터 주식 차트
부터 9월(9) 2023 으로 9월(9) 2024