Athenahealth's New Product - Analyst Blog
05 3월 2013 - 11:50PM
Zacks
Leading vendor of cloud-based
services for physician practices Athenahealth
(ATHN) recently introduced athenaClarity, which is an analytical
offering for health care entities. This new product, athenaClarity
will synthesize information from divergent systems, support a
unified platform in the clouds for analytical purpose and suggest
appropriate action at point of delivery of care.
athenaClarity will grant a view of
the effectiveness of fiscal management under various payment
situations and without regard to type of practice management or
clinical process. The company believes that athenaClarity will
enable providers to prosper under different revenue models.
Furthermore, athenaClarity
transforms clinical and claims information into one view. This
capability supports population health management data flows.
athenaClarity was established with
resources from Athenahealth as well as expertise gained from its
acquisitions of HDS and Anodyne Health.
Athenahealth’s web-based deployment
provides a low-cost scalable service while its flexible rules
engine leads to higher efficiency in claims settlement. The
Software-as-a-Service (SaaS)-based approach allows for a more
flexible delivery mechanism that helps Athenahealth win deals. The
company has traditionally enjoyed high customer satisfaction rates,
which facilitates a larger number of referrals.
Athenahealth’s unique business
model makes it a strong provider of RCM services (athenaCollector)
designed for small physician practices. Its EHR product
(athenaClinicals) is a key player in ambulatory settings.
We believe that sales of
athenaClinicals are likely to remain robust. In addition, the
company will harness its newer products, namely athenaCommunicator
and athenaCoordinator.
Athenahealth should benefit from
its extensive athenaCollector client base, as only a minority of
its subscriber base also utilizes athenaClinicals. Cross selling
represents a real growth opportunity in the near term. In this
regard, Athenahealth has made rapid strides in capturing the EHR
business of physician practices. However, this segment is
shrinking, as hospitals increasingly absorb physician’s medical
practices.
Athenahealth is geared to enter the
enterprise segment through its strategic alliance with
Microsoft (MSFT) and the acquisition of Proxsys,
both completed in 2011. The company has recently signed on, and
executed several enterprise-sized deals, which provide it with a
credible and referenceable client base. In early Jan 2013,
Athenahealth signed a definitive agreement to take over
Epocrates (EPOC), a provider of point-of-care
digital solutions in the healthcare industry. The acquisition will
enable Athenahealth to increase its user network and improve its
brand awareness.
Though the federal stimulus is
winding down, the replacement market has been growing. Competition
is fierce and larger competitors may benefit from the incumbency
factor. Industry stalwarts such as Cerner
Corporation (CERN) offer long-standing seamless products
which integrate inpatient and ambulatory-care systems.
Allscripts Healthcare Solutions, Inc. (MDRX) is
another competitor in a crowded field. Athenahealth carries a Zacks
Rank #3 (Hold).
ATHENAHEALTH IN (ATHN): Free Stock Analysis Report
CERNER CORP (CERN): Free Stock Analysis Report
EPOCRATES INC (EPOC): Free Stock Analysis Report
ALLSCRIPTS HLTH (MDRX): Free Stock Analysis Report
MICROSOFT CORP (MSFT): Free Stock Analysis Report
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