ROCHESTER, N.Y., April 29, 2011 /PRNewswire/ -- Document Security
Systems, Inc. (NYSE/AMEX: DMC), announced today that in conjunction
with its licensing agreement with ATL Security Label Systems, Inc.
("ATL"), it's proprietary anti-counterfeiting technologies Bar Code
Barricade and AuthentiGuard Pantograph 4000™ have been adopted and
are successfully being utilized by a major, international beverage
company for their peel-off high value coupon labels.
This not only marks the second significant consumer beverage
application of the DSS Bar Code Barricade and Pantograph 4000™
technologies but also the first time the technologies have been
applied to labels in a peel-off, roll format. These rolls
containing the secure, peel-off labels are being processed on
industry standard high-quality digital and conventional presses,
eliminating any requirement to re-engineer the manufacturing
process.
The patent-pending technology behind the Bar Code Barricade
interferes with the ability to counterfeit by rendering the bar
code virtually "unreadable" in a retail environment. The
Pantograph 4000™ provides the most powerful, patented pantograph
technology in the marketplace today. Hidden words, company
logos or designs, even forensic information appears when the
document is photocopied or scanned, clearly identifying
unauthorized duplications. These two technologies can be
utilized across the offerings of a brand owner's couponing,
labeling and packaging lines, leading to a succinct
anti-counterfeiting and brand protection platform incorporating the
most powerful, patented technology ever created.
Patrick White, CEO of DSS states:
"At the time that we execute our technology licensing agreements,
the markets tend to overlook what they mean to the long-term value
of our Company. In announcing specific applications such as
the peel-off coupon labels, we are better able to demonstrate the
enormous opportunities and applications available from our suite of
anti-counterfeit and brand protection technologies. We are
seeing significant interest from the coupon and consumer
packaged-goods industry regarding our portfolio of security and
brand protection technologies. We believe that as these
industries, who are in critical need of brand protection,
realize how we can help protect their goods, reduce costs, and
their exposure to fraud, we will get closer to our goal of becoming
the world's leading producer of cutting-edge securities for labels,
paper, packaging, plastic and electronically printed assets."
In 2010, DSS signed a two-year agreement with Wisconsin-based ATL Security Label Systems,
Inc. to manufacture security labels containing the DSS'
AuthentiGuard suite of technologies, with Bar Code Barricade and
Pantograph 4000 being the flag ship features of the technology
& manufacturing partnership. The relationship is highly
scalable and provides DSS with an established sales partner for its
enhanced solutions in the secure label and coupon markets, as well
as access to major pharmaceutical companies through ATL's existing
industry relationships.
About Document Security Systems, Inc.
Document Security Systems is a technology company in the
security and protection services sector which develops and
manufactures paper, packaging, and plastic products containing
patented brand protection technologies that help prevent
counterfeiting, product diversion, and brand fraud from the use of
the most advanced scanners, copiers and imaging systems in the
market. The company owns over 30 different patented and
patent-pending technologies and products which protect valuable
documents and printed products from counterfeiters and identity
thieves. The company has 3 manufacturing facilities which produce
secure printing, packaging and plastic ID cards. Document
Security Systems' customers, which include international
governments, major corporations and world financial institutions,
use its covert and overt technologies to protect a number of
applications including, but not limited to, currency, vital
records, brand protection, ID Cards, Smart Cards internet commerce,
passports, gift certificates and packaging. Document Security
Systems' strategy is to become the world's leading producer of
cutting-edge security technologies for paper, plastic and
electronically generated printed assets.
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More information about Document Security Systems, Inc. and their
wholly-owned subsidiaries can be found by visiting:
Document Security Systems, Inc.:
http://www.documentsecurity.com
DPI of Rochester:
http://www.dpirochester.com
Plastic Printing Professional, Inc.:
http://www.plasticprintingprofessionals.com
Protected Paper: http://www.protectedpaper.com
Premier Custom Packaging: www.premiercustompkg.com
For more information, contact:
Jody Janson
Document Security Systems, Inc.
Investor Relations
Tel: (585) 232-5440
Email: ir@documentsecurity.com
Cautionary Note Regarding Forward-Looking Statements
Statements included in this press release, which are not
historical in nature, are intended to be, and are hereby identified
as "Forward-Looking Statements" for purposes of safe harbor
provided by Section 21E of the Securities Exchange Act of 1934, as
amended. Readers are directed to the company's filings with the
U.S. Securities and Exchange Commission at www.sec.gov for
additional information and a presentation of the risks and
uncertainties that may affect the company's business and results of
operations.
SOURCE Document Security Systems, Inc.