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Advantage Marketing Systems, Inc. Reports May 28% Increase in New Monthly Autoship Acquisition New Customer and Sales Associates Totaled 4,778 Versus 3,732 in April OKLAHOMA CITY, June 3 /PRNewswire-FirstCall/ -- Advantage Marketing Systems, Inc., (AMEX:AMM) (AMS) announced May results of its new customer acquisition program, totaling 4,778 new associates and preferred customers. Since launching the new "Wave 4" marketing campaign on March 6, 2004, new sales associates and preferred customers have been added as follows: 3,516 in March, 3,732 in April and 4,778 in May. These compare favorably to fiscal year 2003 additions of 979 in March, 997 in April and 1,005 in May. Total sales for May were down approximately 7% over the prior month, primarily attributable to expected ephedra-related cancellations. "Our associates added 4,778 new customers and associates, which is consistent with our expectation. We came extremely close to one of our goals, which was to top 5,000 new autoship sales, but just missed because of the long holiday weekend," said AMS President David D'Arcangelo. "We expect to be nearing the end of the ephedra-related cancellations this month, allowing our new customer acquisition program to add a solid net contribution to revenue. The second quarter has largely been the one where new business has offset cancellations. We look forward to the post ephedra clean up and to an exciting third and fourth quarter of 2004." About Advantage Marketing Systems, Inc. Advantage Marketing Systems, Inc. sells more than 60 natural nutritional supplements, weight management products, and natural skincare including the world's number-one all-natural weight loss and stress reliever, Prime One, through independent distributors across the U.S. and Canada. More information about the Company is available at http://www.amsonline.com/ Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes," "expects," "may," "will," or "should" or other variations thereon, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements. CONTACT: Suzanne Smith 405/419-4955 DATASOURCE: Advantage Marketing Systems, Inc. CONTACT: Suzanne Smith of Advantage Marketing Systems, Inc., +1-405-419-4955 Web site: http://www.amsonline.com/

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