Vestiage to Launch National Advertising Campaign to Support RegiMEN Men’s Health Line
04 8월 2014 - 1:00PM
Business Wire
Multi-Channel Campaign Expected to Increase
Direct Response Metrics
Vestiage™, Inc. (“VEST”), the healthy-aging company, announced
today that, due to the success of its national radio campaign over
the past 6 months, it will launch a major media expansion in
support of the RegiMEN™ brand of healthy aging supplements for men.
The campaign is expected to immediately at least double the
response metrics of the RegiMEN brand to its core targeted
audience.
The media expansion will encompass a national multi-channel
brand awareness and direct-to-consumer campaign that layers radio,
television, newspaper, magazine and internet advertising in a
coordinated and targeted fashion. The strategic advertising program
has been in the works since the media funding infusion was
announced in May of this year with Media Funding Group. The
campaign will introduce the line to the US male consumer on a
nationwide basis focusing on the potentially significant health
benefits of the RegiMEN line to millions of men.
“We have four very cool television campaigns in the pipeline for
RegiMEN and a very funny viral digital video campaign that is
hilarious and should introduce the line to a slightly younger
demographic at the same time,” said Scott Kimball, CEO of Vestiage.
“The first campaign is completed and will air in August. This is
the 60-second spot that educates the market about RegiMEN and
encourages the audience to try the number one selling product in
the line. After that, we will layer 30-second commercials and then
launch a series of about 20 supporting 15-second spots in three
campaigns that support the brand. All of the spots are either
completed or currently in production and will be finished over the
next weeks. These campaigns were developed internally with our
in-house team of creative and production people who are proving to
be genius. We are our own agency at Vestiage and this is truly
award-winning work that the team is producing here.”
About Vestiage™
Vestiage™ (stock symbol "VEST") is a publicly traded healthy
aging company. The Company offers premium branded science-based
nutraceuticals to a premium consumer base through multiple
channels. The Company is a sales, marketing, and distribution
company specializing in bringing science-based products to the
healthy aging consumer. The Company utilizes key partners to
integrate production, fulfilment, customer service, advertising,
sales, media, marketing, distribution, new product development and
acquisitions. Vestiage is focused on the use of the best
ingredients from the ocean and earth, including cutting edge,
patented, clinically proven ingredients to produce highly potent,
and elegantly formulated products. Using potency and novel
ingredient combinations, Vestiage™ creates and distributes
nutraceuticals such as RegiMEN for men (www.BuyRegimen.com)
and the multifunctional Monterey Bay Nutraceuticals line for women.
(www.MontereyBayNutra.com) Vestiage™ brands address the top “in
demand” healthy aging concerns of men and women. Vestiage™ research
is focused on extending the active period of a human life covering
both the cognitive and physical realms. To learn more, visit the
Company website, www.vestiageinc.com.
As with many fast-growing companies, our growth is dependent
upon adequate funding for inventory, media, general overhead,
professional fee’s, technology, salaries and other expenses related
to the business. Should we be unable in the future to obtain
appropriate funding to pay our expenses and media at current
levels, our growth, and our financial stability, may be negatively
impacted.
This Press Release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995
with respect to our financial condition, results of operations and
business. These forward-looking statements can be identified by the
use of terms such as "believe," "expects," "plan," "intend," "may,"
"will," "should," "can," or "anticipates," or the negative thereof,
or variations thereon, or comparable terminology, or by discussions
of strategy. These statements involve known and unknown risks,
uncertainties and other factors that may cause industry trends or
our actual results to be materially different from any future
results expressed or implied by these statements. Important factors
that may cause our results to differ from these forward-looking
statements include, but are not limited to: (i) changes in or new
government regulations or increased enforcement of the same, (ii)
unavailability of desirable acquisitions or inability to complete
them, (iii) increased costs, including from increased raw material
or energy prices, (iv) changes in general worldwide economic or
political conditions, (v) adverse publicity or negative consumer
perception regarding nutritional supplements, anti-aging or stem
cell facial care products or stem cell technology in general, (vi)
issues with obtaining raw materials of adequate quality or
quantity, (vii) litigation and claims, including product liability,
intellectual property and other types, (viii) disruptions from or
following acquisitions including the loss of customers, (ix)
increased competition, (x) slow or negative growth in the
anti-aging or cosmetics, beauty, or nutritional supplement industry
or the healthy foods or anti-aging channel, (xi) the loss of key
personnel or the inability to manage our operations efficiently,
(xii) problems with information management systems, manufacturing
efficiencies and operations, (xiii) insurance coverage issues,
(xiv) the volatility of the stock market generally and of our stock
specifically, (xv) increases in the cost of borrowings or
unavailability of additional debt or equity capital, or both, or
fluctuations in foreign currencies, and (xvi) interruption of
business or negative impact on sales and earnings due to acts of
God, acts of war, terrorism, bio-terrorism, civil unrest and other
factors outside of our control.
Vestiage, Inc.Scott Kimball,
CEO949-258-4404ir@vestiageinc.com
Vestiage (PK) (USOTC:VEST)
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Vestiage (PK) (USOTC:VEST)
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