Intertainment Media Selected by Microsoft as Global Agency Partner

Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT),
today announced their selection by Microsoft Corp. as a Global Agency Partner.
As part of the Microsoft partnership, Intertainment together with its wholly
owned subsidiary, Itibiti Systems Inc. ("ISI"), will be integrating key
Microsoft services and technologies into itiBiti, a revolutionary voice-powered
social networking platform.


Intertainment and ISI are engaged with Microsoft's Live Services team to provide
direct access to popular Windows Live Services from the itiBiti desktop
platform. itiBiti will make use of Live Services APIs to enable Users to sign
into itiBiti using their Windows Live ID, and give them instant access to a
number of Windows Live Services, including Windows Live Messenger and Live
Search.


Combining an all-in-one computer desktop entertainment and communications suite
with full social networking capability, itiBiti is the first integrated private
label platform designed to enable brands to engage users globally and drive new
revenue streams. A landscape-changing, instant revenue driven Rich Internet
Application (RIA), itiBiti will launch with an extensive list of top-tier global
branded clients from sectors including Entertainment, Sports, Travel and
Lifestyle. 


Together with Microsoft, Intertainment and ISI will exclusively debut itiBiti at
South by Southwest, one of the world's leading interactive festivals in Austin,
TX, March 13-17, 2009. In addition, itiBiti will also be showcasing at MIX09 -
Microsoft's premier conference for web commerce, education and communications in
Las Vegas, NV, March 18-20, 2009. 


Details including select client profiles and additional launch calendar
highlights will be announced at these key events.


"We are honored to have been selected by Microsoft as a partner in their
Interactive Agency Partnership Program," said David Lucatch, President of
Itibiti Systems Inc. and CEO of Intertainment Media Inc. "Our focus, along with
Microsoft Live Services, is to deliver a robust launch for itiBiti - one that
will provide increased value for our clients and stakeholders, and spark new
conversation for industry, marketers and consumers alike."


For more information, please visit www.itibitisystems.com 
 
About Itibiti Systems Inc.

Itibiti Systems' platform, itiBiti, is a revolutionary, instant revenue driven,
Rich Internet Application (RIA) providing entertainment, communications and
social networking initiatives displayed directly onto a user's computer desktop
- providing major global brands with the unprecedented ability to power their
marketing efforts within a unique, private label loyalty and revenue platform.
itiBiti offers users a rich suite of services in combination with brand client
initiatives, and the Microsoft Windows Live platform. Users have the ability to
access itiBiti using their Windows Live ID, giving them direct access to a
number of Microsoft services. Itibiti Systems is currently in the planning stage
for a mobile version of its product offerings.

 
About Intertainment 

Intertainment Media Inc. (www.intertainmentmedia.com) is a Rich Media
Applications leader, focused on delivering leading edge technology and marketing
solutions enabling clients to power enhanced branding, loyalty initiatives and
consumer engagement. 


Selected as a Microsoft Global Agency Initiative partner, Intertainment has
joined an elite group of interactive agencies worldwide that Microsoft
recommends to its Partners and Customers.

 
Additionally, Intertainment owns, operates and invests in high value content,
traffic management, advertising and social networking solutions including, Eye
Rock Digital (www.eyerockdigital.com), No Good TV (www.ngtv.com), Trooker Inc.
(www.trooker.com), Itibiti Systems Inc. (www.itibitisystems.com) and Magnum Fine
Commercial Printing Limited (www.magnumprinting.com). 


Headquartered in Richmond Hill, Ontario, Canada Intertainment Media Inc. is
listed on the Toronto Venture Exchange (symbol: INT). 

 
This news release may contain forward-looking statements. These statements are
based on current expectations and assumptions that are subject to risks and
uncertainties. Actual results could differ materially because of factors
discussed in the management discussion and analysis section of our interim and
most recent annual financial statements or other reports and filings with the
TSX Venture Exchange and applicable Canadian securities regulations. We do not
undertake any duty to update any forward-looking statements.
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