CEBI CE Brands Inc

CE Brands Inc. (TSXV: CEBI; CEBI.WT), is pleased to announce a significant milestone in its growth strategy. CE Brands is expanding its ecosystem of watches and wearables with the launch of Vitalist, a connected health brand that aims to revolutionize the way we approach health and wellness.

Building on the company’s history in developing smartwatches and smartwatch software, Vitalist is being launched as a connected health ecosystem, aiming to connect consumers' biometric data with blood and saliva biomarker data. The Vitalist ecosystem is being launched as a complementary expansion to the company’s existing smartwatch branding and operations. This expansion represents CE Brands' commitment to delivering cutting-edge solutions and empowering individuals to achieve optimal well-being.

Kalvie Legat, CEO at CE Brands, describes the brand as a vibrant and innovative force in the intersection of health and technology. "Our vision is to provide biomarker and biometric analysis, along with personalized supplement interventions. Leveraging our expertise in the wearables and technology market, we aspire to create a world where individuals can effortlessly access everything they need to enhance their health and improve their lifestyle," said Mr. Legat.

Vitalist aims to expand the boundaries of a conventional wearable brand, offering more than just a superior app experience for data logging and goal-setting. The brand aspires to become the ultimate one-stop-shop for individuals seeking to optimize their health and well-being.

As an integral part of the Vitalist experience, the brand will integrate at-home health testing kits into its offering, delivered conveniently to individuals' doorsteps via in-app subscription purchase. This innovative approach will empower users to unlock their full health potential through comprehensive testing and data analysis. By combining data analytics technology, wearable hardware, and the biomarker health testing kits, Vitalist aims to help consumers gain deeper insight into how their daily activities affect their biomarkers, such as hormone and cholesterol levels.

CE Brands remains committed to its core values of innovation, excellence, and customer satisfaction. With the introduction of Vitalist, the company aims to expand its position in the health and technology sectors. Through this expansion, CE Brands reinforces its dedication to creating products and services that enrich the lives of individuals and improve their overall well-being.

For more information, please visit www.cebrands.ca.

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About CE Brands

CE Brands Inc. specializes in developing products that transform the way people connect and live, working with brands they trust. By identifying key market opportunities and partnering with leading manufacturers and solution partners CE Brands is driving growth and innovation globally, with sales in over 70 countries.

Forward-Looking Information

This press release contains forward-looking information within the meaning of applicable securities laws. In general, forward-looking information refers to disclosure about future conditions, courses of action, and events. The use of any of the words “anticipates”, “believes”, “expects”, “intends”, “plans”, “will”, “would”, and similar expressions are intended to identify forward-looking information.

The forward-looking information is based on certain key expectations and assumptions, including the timing of the resumption of manufacturing operations at the Company’s partner factories in Asia and the timing of product shipments and deliveries.

Although CE Brands believes that the expectations and assumptions on which such forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because CE Brands cannot give any assurance that they will prove to be accurate. By its nature, forward-looking information is subject to various risks and uncertainties, which could cause the actual results and expectations to differ materially from the anticipated results or expectations expressed in this press release. Such risks and uncertainties include, among others, the impact of the evolving Covid-19 pandemic on the Company’s business, operations and sales; reliance on third party manufacturers and suppliers; the Company’s ability to stabilize its business and secure sufficient capital; the Company’s available liquidity being insufficient to operate its business and meet its financial commitments, which could result in the Company having to refinance or restructure its debt, sell assets or seek to raise additional capital, which may be on unfavorable terms; the inability to implement the Company’s objectives and priorities for 2023 and beyond, which could result in financial strain on the Company and continued pressure on the Company’s business; risks associated with developing and launching new products; increased indebtedness and leverage; the fact that historical and projected financial information may not be representative of the Company’s future results; the inability to position the Company for long-term growth; risks associated with issuing new equity including the possible dilution of the Company’s outstanding common shares; the value of existing equity following the completion of any financing transaction; the Company defaulting on its obligations, which could result in the Company having to file for bankruptcy or undertake a restructuring proceeding; the Company being put into a bankruptcy or restructuring proceeding; and the risk factors included in CE Brand’s continuous disclosure documents available on www.sedar.com. Readers are cautioned not to place undue reliance on this forward-looking information, which is given as of the date of this press release, and to not use such forward-looking information other than for its intended purpose. CE Brands undertakes no obligation to update publicly or revise any forward-looking information, whether as a result of new information, future events, or otherwise, except as required by applicable securities legislation.

Further Information

For media inquiries, please contact: ir@cebrands.caFor more information about the CE Brands, please visit www.cebrands.ca

Kalvie LegatCEO855-770-2324ir@cebrands.ca