Atlantic Broadband Rebrands as BreezelineTM
10 1월 2022 - 11:00PM
Business Wire
Expansion, acquisitions, product innovation and
commitment to customer care spur company rebrand as top-10
internet, TV and voice provider continues to transform
With major expansion and acquisition initiatives extending the
company’s reach beyond its traditional east coast footprint,
Atlantic Broadband, the nation’s eighth-largest cable operator,
today announced it has rebranded as BreezelineTM.
Following the company’s acquisition of two cable systems in
Cleveland and Columbus, Ohio in September 2021, which expanded the
company’s serviceable households and businesses to more than 1.6
million, the company decided to rebrand to describe more accurately
its expanded geographical reach, as well as new service offerings
and its commitment to customer care.
“We’re no longer just an east coast provider, and we’ve long
offered much more than broadband, so our company identity must
evolve with us,” said Frank van der Post, President of Breezeline.
“The name Breezeline marks the beginning of a new, exciting era of
transforming our company through new growth, while also elevating
the customer experience through enhanced customer care options,
innovative products, and investment in the latest
technologies.”
In addition to recent growth through acquisitions, the company
has launched a major fiber expansion initiative that will extend
connectivity to more than 70,000 additional homes and businesses in
New Hampshire and West Virginia via ultra-fast Fiber-to-the-Home
(FTTH) technology.
The company will also launch Breezeline Stream TV, a
cloud-based, web-powered video experience allowing customers to
access live and recorded programs on every compatible device in and
outside the home. Breezeline Stream TV will be launched in select
Breezeline markets early this year, with additional markets being
added throughout 2022.
“The Breezeline name was chosen to convey our commitment to
providing easy access to connected experiences for our customers,”
said Julie Sullivan, Vice President of Marketing for Breezeline.
“The Breezeline logo, a five-point pinwheel, represents our
customers and the communities we serve, the innovation and services
that enrich customers’ lives, and the elevated experiences we
strive to provide in a seamlessly connected world. The pinwheel
also implies motion – symbolic of both high-speed connectivity and
the ease with which customers can interact with our company and
services.”
The company has launched a series of new customer care
initiatives, including enhanced self-service options, a new online
experience, and simplified, transparent pricing. There is more to
come, including a new customer app planned for release early this
year.
The company transformation was set into motion by van der Post
after joining the company in November 2019. He has worked with
company leadership and all customer-facing employees to transform
the company’s internal culture with the end goal of producing a
superior experience for customers.
“With input from our employees, we established a Customer
Experience Blueprint more than a year ago and began to reverse
engineer our desired customer outcomes. At the same time, we have
immersed our entire team in the skills and behaviors that are key
to the experience we are striving to deliver,” said van der Post.
“We are making progress, but there is still more we will do as we
continue to evolve and transform from the inside out, with all
employees involved in this effort. Our new brand signals how
committed we are to this goal.”
The new Breezeline name and logo were introduced to customers
beginning today through a redesigned website, rebranded social
media platforms, email announcements and more. The company’s
Columbus and Cleveland operations, which are currently operating
under the WOW! brand name, will transition to Breezeline by summer
2022.
ABOUT BREEZELINETM
Cogeco US, operating as Breezeline, a subsidiary of Cogeco
Communications Inc. (TSX: CCA), is the eighth-largest cable
operator in the United States. The company provides its residential
and business customers with Internet, TV and Voice services in 12
states: Connecticut, Delaware, Florida, Maine, Maryland, New
Hampshire, New York, Ohio, Pennsylvania, South Carolina, Virginia
and West Virginia. Cogeco Communications Inc. also operates in
Québec and Ontario, in Canada, under the Cogeco Connexion name.
Cogeco Inc.’s subsidiary, Cogeco Media, owns and operates 23 radio
stations serving audiences across the province of Québec, as well
as a news agency.
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version on businesswire.com: https://www.businesswire.com/news/home/20220110005245/en/
Andrew Walton Atlantic Broadband awalton@breezeline.com
wyecommabb@kwtglobal.com
Cogeco Communications (TSX:CCA)
과거 데이터 주식 차트
부터 11월(11) 2024 으로 12월(12) 2024
Cogeco Communications (TSX:CCA)
과거 데이터 주식 차트
부터 12월(12) 2023 으로 12월(12) 2024