- For the first time, beloved Disney characters and Marvel
Super Heroes will be featured in a Pillowfort bedding assortment
designed in collaboration with Target's in-house product design
team
- The 50+ item assortment features character-inspired hooded
blankets, figural dolls and pillows, sheet sets, quilts and even
glow-in-the-dark comforters, with most items under $30
MINNEAPOLIS, Feb. 24,
2025 /PRNewswire/ -- Target Corporation
(NYSE: TGT) today announced the launch of the Disney and Marvel
collections by Pillowfort, two new kids' bedding collections
designed to inspire heroes right at home and create bedrooms fit
for royalty. The collection of more than 50 items, created in a
uniquely Target way, features beloved Disney Princess and Marvel
characters with signature modern and playful designs for which the
retailer's stylish kids home owned brand, Pillowfort, is known
for.
"The addition of the Disney Princess and Marvel collections into
our Pillowfort line combines the power of two brands consumers
love to create real joy at an incredible value for their
families," said Jill
Sando, Target's Executive Vice President and Chief
Merchandising Officer of Apparel & Accessories, Home and
Hardlines. "In this only-at-Target collection, we're bringing the
magic of Disney Princess characters and Marvel Super Heroes to
kids' bedding and decor in a totally Target way — delivering
incredible design and quality products that parents can trust,
at amazing prices they won't find anywhere else. The products are
so fun and joyful — it's everything millions of people love
about Disney, Marvel and Target."
"The Pillowfort collections featuring Disney Princess and Marvel
character designs integrate the iconic storytelling of Disney
Princess characters and Marvel Super Heroes into everyday family
life, offering these beloved brands at an accessible price point,"
said Braden Dent, Vice
President of Retail Sales & Marketing, Disney Consumer
Products. "This collection exemplifies how Disney brings its
beloved brands into meaningful, everyday moments for fans and
consumers."
The Disney and Marvel collections for Pillowfort
Launched in 2016, Pillowfort offers hundreds of affordable
mix-and-match pieces that help families create inspiring spaces
that will last and grow with their child. The Disney Princess and
Marvel collections expand on this purpose with more than 50
whimsical, charming kids' bedding and decor items — with most under
$30.
The assortment of character-inspired hooded blankets
($25), figural dolls and pillows
($20), plus sheet sets, quilts and
even glow-in-the-dark comforters (all under $65) come in soft colors with a contemporary,
storybook feel. The inclusive range of characters include Disney
princesses like Ariel, Belle, Cinderella, Moana and Tiana, as
well as Marvel Super Heroes such as Black Panther, Captain America,
Hulk, Iron Man and Spider-Man.
The Disney and Marvel collections were designed with fun and
function top of mind. Products feature quality materials and
thoughtful details like pillows that do double duty as make-believe
play accessories — for example, a child can put their own hand
inside the pillow shaped like the Hulk's fist for fun pretend play,
and the blankets feature hoods that mimic the character's head or
hair, to make the child feel like their favorite Disney Princess
character or Marvel Super
Hero.
The full assortment is now available on Target.com and will be
available in Target stores beginning in late April.
Target's owned brand strategy
Target's roster features more than 40 owned brands that generate
more than $30 billion in annual
sales. All of Target's owned brands benefit from the retailer's
industry-leading product design team, with a guest-centric focus
that combines quality materials, thoughtful details and
consumer-obsessed design at an incredible value. The retailer is
continually evolving its product assortment to meet consumers'
wants and needs and saw an opportunity with Pillowfort for
exclusive kids' bedding collections that pay homage to Disney and
Marvel characters. This is the first of three collections with
Disney in 2025, with upcoming Cat & Jack and Cloud Island kids
and baby apparel and accessories collections.
Target's years-long relationship with Disney
Target and Disney have a creative, years-long relationship that
has brought magic to Target shoppers. A few examples include the
Disney store at Target, a "shop-in-shop" in-store and online
experience that brings Disney toys, games, apparel and accessories
to Target shoppers; a collaboration with Marvel Studios' "Black
Panther: Wakanda Forever;" and the Disney100 Retro
Reimagined collection — an exclusive, limited-time collection
of retro Disney toys and other products, in celebration of Disney's
100th anniversary in 2024.
About Target
Minneapolis-based Target
Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at
Target.com, with the purpose of helping all families discover the
joy of everyday life. Since 1946, Target has given 5% of its profit
to communities, which today equals millions of dollars a week.
Additional company information can be found by visiting the
corporate website and press center.
About Disney Consumer Products
Disney Consumer
Products (DCP) is the division of Disney Experiences that brings
beloved brands and franchises into the daily lives of families and
fans through products – from toys to t-shirts, apps, books, console
games and more – and experiences that can be found around the
world, including on the Disney Store e-commerce platform and at
Disney Parks, local and international retailers, as well as Disney
store locations globally. The business is home to world-class teams
of product, licensing and retail experts, artists and storytellers,
and technologists who inspire imaginations around the world.
© Disney © 2025 MARVEL
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SOURCE Target Corporation
