SPHERE REVEALS ICONIC EMOJI CHARACTER'S NAME
AND LAUNCHES NEW E-COMMERCE WEBSITE FEATURING ORIGINAL
MERCHANDISE INCLUDING THE "ORBI COLLECTION"
LAS VEGAS, Feb. 27, 2025 /PRNewswire/ -- Sphere
Entertainment Co. (NYSE: SPHR) today formally introduced
Orbi™ – the iconic emoji character that has
appeared on the Exosphere and charmed fans around the world since
its first appearance in 2023. Coinciding with this reveal, Sphere
launched its brand-new e-commerce website featuring original Sphere
merchandise, including the "Orbi Collection," so fans worldwide can
rock their favorite Sphere gear. Sphere merchandise is available
now at shop.thesphere.com, and as part of the initial
drop, features a wide range of apparel and accessories for fans of
all ages.
"Orbi has become a global phenomenon and cultural touchstone,
captivating audiences in Las Vegas
and on social media with its many expressions," said Chandra Allison, Executive Vice President Sales
and Service, Sphere, who oversees merchandise. "The e-commerce site
is a way for fans around the world to connect with Orbi and Sphere
via official branded merchandise, further extending the reach and
visibility of Sphere's brand."
Since its debut, Orbi has appeared daily on the Exosphere – the
world's largest LED screen. The beloved emoji has sweated through a
Las Vegas heat wave, caught
snowflakes on its tongue during "sweater weather" season, woken up
with a daily cup of coffee and put its party hat on every Friday
and Saturday night. Orbi has donned festive glasses to ring in the
New Year, dressed up as a spooky vampire for Halloween, and had
heart eyes for Valentine's Day. Orbi was the largest spectator at
the Formula 1 Las Vegas Grand Prix races in both 2023 and 2024, and
encouraged voters to cast their ballots by showcasing an "I Voted"
sticker on Election Day.
In addition to Orbi merchandise, Sphere's e-commerce shop also
features items with the iconic venue's logo. Among the items
dropping today are apparel for both adults and children including
hoodies, zip-ups, graphic tees, long sleeves, tanks, and "Adorbi"
infant onesies. Also available are collectable accessories
including tote bags, backpacks, beanies, trucker hats, and bucket
hats as well as commemorative souvenirs such as postcards,
keychains, magnets, and tumblers.
In celebration of the e-commerce launch,
Orbi will "take over" Sphere's Instagram handle, @SphereVegas,
today with original content running through the day. Fans are
encouraged to submit their questions to Orbi as part of a Q&A
beginning today at noon
PT.
Shop the exclusive Sphere merchandise,
featuring Orbi, now available online at
shop.thesphere.com. Select
merchandise is also available at Sphere.
For visual assets please click here.
About Sphere
Sphere is a next-generation
entertainment medium that is redefining the future of live
entertainment. A venue where the foremost artists, creators, and
technologists create extraordinary experiences that take
storytelling to a new level and transport audiences to places both
real and imagined. The venue hosts original Sphere Experiences from
leading Hollywood directors;
concerts and residencies from the world's biggest artists; and
premier marquee events. The first Sphere venue opened in
Las Vegas in September 2023, and is a new Las Vegas landmark, powered by cutting-edge
technologies that ignite the senses and enable audiences to share
experiences at a never-before-seen scale. More information is
available at thesphere.com.
PR Contact
Sphere Entertainment –
spherepr@thesphere.com
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SOURCE Sphere Entertainment Co.
