New Study Reveals That the American Family Has Gone to the Dogs
03 5월 2011 - 1:00AM
Business Wire
Americans across the country report that their family trees have
sprouted tails! A recent survey commissioned by Milo’s
Kitchen™ Brand home-style dog treats, reveals that a
whopping 81 percent of Americans consider their dogs to be equal
members of the family, while 77 percent own up to talking about
their pups as if they are a human family member. Dogs have become
such an important part of the family that a majority (54 percent)
of Americans consider themselves to be “pet parents” instead of
“pet owners.” More than half said this shift happened the moment
their pooch joined the family.
The Milo’s Kitchen™ Pet Parent Survey, conducted by Kelton
Research, shows that pets have become such an important part of the
family that 58 percent of American dog owners are comfortable
calling themselves nicknames such as “Mommy” and “Daddy” when
referencing their dogs and 35 percent even refer to their dog as
“son” or “daughter.” In fact, so many pet owners are switching to
“parents” that 10 percent have celebrated Mother’s Day and Father’s
Day with their dog, and two out of three pet parents surveyed
admitted they use two, if not more, nicknames for their pups, like
they would for their own children.
“Dogs are integral members of the family unit, and we want to
shed light on this subtle, but important change from ‘owner’ to
‘parent.’ This survey showcases how pet parents today really treat
their dogs like their own children,” said Rob Leibowitz, Del Monte
Foods Senior Vice President, Pet Products. “For this reason, we
created Milo’s Kitchen Brand home-style dog treats because we
believe that as important and integral family members they deserve
treats made with the same quality and care of our own food. The
survey results reinforce our idea that pet parents want to provide
their dogs with the same experiences as other family members.”
However, according to the survey, being included as another
child in the family may not be all fun and games for dogs. Nearly
72 percent of dog owners with children apply the same disciplinary
standards to their pooches as they do with their kids. Although
they may be disciplined, dogs are also given special privileges in
the home as well; including 62 percent that have their own chair,
sofa, or bed, and 13 percent even have their own room.
Whether pet parents have children or not, certain parental
activities remain common in households with dogs – 81 percent of
dog parents know their pets’ birthdays, and have celebrated at
least once, and 77 percent have admitted to buying their dog a
present for their special day. Even when there’s not a special
occasion to celebrate, 74 percent of pet parents said they like to
share one meal with their dogs each day, with 75 percent choosing
dinner as their favorite, a traditional time for the family to
spend time together.
It is clear that the role of dog parent is constantly shifting
and evolving, with each generation allowing dogs to play a larger
and more prominent role in family life. According to the survey,
nearly 60 percent of Americans believe they appreciate their pups
more now more than their childhood dogs, while two in three dog
parents also believe they are better parents to their dogs than
their mother and father.
PUPPY PILLOW TALK
What’s better than a parent who spoils their pup? A couple of
parents treating their pooches like their children. Millions of dog
parents across the country can’t stop talking about their favorite
four-legged friends with their significant other. According to the
Milo’s Kitchen™ survey, dogs are dominating couples’
conversations, including 79 percent that say they talk about their
dog more than politics, 55 percent that discuss topics including
their dog more than their human friends, and 48 percent that chit
chat about their dog more than their job.
To get even more up close and personal with the average pet
parent, 45 percent of survey respondents admitted that they discuss
their dogs more than their relationship, and 57 percent say they
and their partners devote more time chatting about their pups than
sex.
PICTURE PERFECT POOCHES
Dog parents have even made room for Fido on the mantel. On
average, dog owners have about seven photos of their dogs displayed
in their homes or offices. Nearly a quarter of pet parents (23
percent) have a photo album dedicated to just pictures of their
canines, and 16 percent have started scrapbooks for their dogs.
Even when out on the town, dog parents still proudly boast about
their furry family member, with 71 percent admitting that they have
at least one picture on them at all times that they show off to
others.
About Milo’s Kitchen
™
Milo’s Kitchen™ Brand home-style dog treats are 100% real
jerky, sausage slices and meatballs. We believe dogs deserve treats
made with the same quality of ingredients and care that people
want with their food. We're pet parents too. That's why
we make each treat with the love and care every dog deserves. There
are no artificial flavors, colors or fillers in Milo’s Kitchen
products. The Best Treats Come From The Kitchen™.
About Del Monte Pet
Products
At Del Monte, our pet products nourish and enrich the lives of
pets and pet parents by providing great-tasting, high-quality and
innovative products for dogs and cats and by encouraging them to
enjoy an active lifestyle together. With trusted brands
including Meow Mix®, Kibbles ‘n Bits®, 9Lives®, Snausages®,
Pup-Peroni®, Milk-Bone®, Meaty Bone® and Pounce®, our products
enrich the connection between people and the pets they love.
As a premier provider of taste-oriented pet food and pet snacks,
our products play a key role in the lives of millions of pet
families everyday.
About Del Monte Foods
Del Monte Foods is one of the country’s largest and most
well-known producers, distributors and marketers of premium
quality, branded pet products and food products for the U.S. retail
market, generating approximately $3.7 billion in net sales in
fiscal 2010. With a powerful portfolio of brands, Del Monte
products are found in eight out of ten U.S. households. Pet food
and pet snacks brands include Meow Mix®, Kibbles 'n Bits®,
Milk-Bone®, 9Lives®, Pup-Peroni®, Gravy Train®, Nature’s Recipe®,
Canine Carry Outs® and other brand names. Food product brands
include Del Monte®, Contadina®, S&W®, College Inn®, and other
brand names. The Company also produces and distributes private
label pet products and food products. For more information on Del
Monte Foods Company visit the Company’s website at
www.delmonte.com.
Del Monte. Nourishing Families. Enriching Lives. Every
Day.TM
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