LAS
VEGAS, May 20, 2025 /PRNewswire/ --
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Formula 1® and Disney have announced an exciting new
collaboration with Mickey & Friends that will begin in
2026.
Disney's Mickey Mouse is one of
the most beloved and recognizable characters of all time, and now
fans can look forward to seeing Mickey & Friends in the
high-speed world of Formula 1 through experiences, content, and
merchandise around the globe.
The new relationship is turbocharged by the two brands' shared
affinity for creativity, entertainment, and innovation, to bring
fans together around the globe through unforgettable and
one-of-a-kind experiences. More information will be shared on
the activity in the coming months.
Tasia Filippatos, Disney
Consumer Products President, said:
"As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration
with Formula 1 offers a unique opportunity to bring two powerhouse
entertainment properties together to create products that fans will
love. This exciting collaboration will unfold across a global
stage, with unforgettable content and experiences tailored for
Disney and F1 fans alike."
Emily Prazer, Chief Commercial
Officer, Formula 1, said:
"Our collaboration with Disney is set to be a brilliant one, as
we introduce the world of Mickey & Friends to our fans, and
vice versa. It fits perfectly with our strategy to step outside the
world of sport, and into a broader consumer market, and in return
we're introducing Disney to our 820 million fans worldwide. It's a
fantastic match as both brands are known for pushing boundaries and
bringing entertainment and excitement to millions, so I can't wait
to see what our teams come up with for the circuit and beyond."
In recent years Formula 1 has seen a huge surge in growth with
younger fans and data shows that more than four million children
aged 8-12 now actively follow the sport across the EU and US, while
54% of followers on TikTok and 40% on Instagram are now under 25
years old.
Additional details will be shared in the coming months on how
fans can join Mickey & Friends on their Formula 1 adventure.
Follow @mickeymouse and @f1 on social media to keep up to date on
how the iconic characters are going to be living life in the fast
lane in 2026!
About Disney Consumer Products: Disney Consumer Products
(DCP) is the division of Disney Experiences that brings beloved
brands and franchises into the daily lives of families and fans
through products – from toys to t-shirts, apps, books, console
games and more – and experiences that can be found around the
world, including on the Disney Store e-commerce platform and at
Disney Parks, local and international retailers, as well as Disney
store locations globally. The business is home to world-class teams
of product, licensing and retail experts, artists and storytellers,
and technologists who inspire imaginations around the world.
About Formula 1®: Formula 1® racing began in 1950 and is
the world's most prestigious motor racing competition, as well as
the world's most popular annual sporting series. Formula One World
Championship Limited is part of Formula 1® and holds the exclusive
commercial rights to the FIA Formula One World Championship™.
Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ:
FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group
tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA
FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and
related marks are trademarks of Formula One Licensing BV, a Formula
1 company. All rights reserved.
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SOURCE Disney Consumer Products
