BARK Launches BarkBox in Retail for the First-Time with Target
08 11월 2024 - 10:00PM
Business Wire
The Rudolph®-themed box is now available for
the holiday season
BARK (NYSE: BARK), a leading global omnichannel dog brand with a
mission to make all dogs happy, today announced it is launching its
flagship subscription product BarkBox in retail for the first time
for the holidays. The Rudolph the Red-Nosed Reindeer-themed BarkBox
is available online starting today at target.com and will be
available in Target stores nationwide on December 1, while supplies
last.
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Created by BARK’s in-house design team, the Rudolph-themed
BarkBox features plush dog toy versions of characters from the
timeless holiday special, including Rudolph, Bumble and Kris
Kringle, in addition to holiday-themed treats. The box is available
in three sizes for small, medium and large dogs.
To celebrate the launch and harness the spirit of Rudolph, BARK
connected with shelters and rescue groups across the country to
spotlight adoptable “misfit” dogs with special circumstances in
BARK’s marketing materials and on social media. Leveraging
high-quality photos showcasing the unique personalities of each dog
and their heartwarming stories, BARK is giving these dogs the
opportunity to find their forever home this holiday season, along
with toys, treats, food, beds and Rudolph-themed BarkBoxes for each
adopted family.
“There are a number of reasons why certain dogs can be
overlooked in shelters. Statistically, bonded pairs, shy or anxious
dogs and dogs with disabilities have a harder time getting adopted,
despite their personalities,” said Michael Black, Chief Revenue
Officer and General Manager, Consumables at BARK. “BARK as a
company is full of self-identifying misfit humans and perfectly
imperfect dogs. We are using our BarkBox launch at Target to
highlight these incredible dogs who’ve been through difficult times
and help connect them with their future families.”
BARK’s adoptable “misfit” dogs include:
- Galleta, from Underdog Rescue in Minneapolis. Galleta is
a wheelchair-bound Shepherd and Cattle Dog mix who was found as a
stray with bullet fragments in his abdomen. In his wheels, Galleta
can do just about anything he puts his mind to including Zoomies,
fetch and even swimming. He has been waiting for his forever home
since December 2020 and is an amazing ambassador for disabled pups,
proving that being different only makes him more lovable.
- Milo, from Border Tails Rescue in Chicago. Milo is a
three-year-old American Eskimo mix with an autoimmune condition
that has resulted in him being almost completely hairless. A friend
to dogs, cats and other small animals, Milo may never grow his fur
back, but he’s a happy boy who looks very distinguished in a
turtleneck sweater.
- Porky, from Pup Culture Rescue in Los Angeles. Porky is
a young Bulldog who was surrendered to a shelter when his backyard
breeder was not able to make a profit off of him. Porky loves to
run and play even with a mild neurological issue that affects the
strength in his hind legs. While diapers are part of Porky’s daily
routine, he doesn’t notice them at all, and his goofy personality
makes him the perfect pup for passionate Bulldog lovers.
- Bebe, from Second Chance Rescue in New York City. Bebe
is a seven-year-old Pitbull mix, who is really just a 75-pound
loveable loaf and couch potato always up for a lazy afternoon
cuddle. Bebe was left on the streets after his family moved and was
hit by a car resulting in hind-end paralysis. Despite the
occasional wobble, Bebe can keep up with all the other dogs, but
what Bebe really craves is attention and head rubs from
people.
- Mo and Jo, from North Texas Aussie Rescue in
North Texas. Mo and Jo are three-month-old Australian shepherd
puppies. As a result of unethical merle to merle breeding
practices, Mo and Jo are completely deaf. Despite these challenges,
Mo and Jo score huge points of being off-the-charts cute and are in
need of a safe and supportive home where they can grow into their
full potential of being great dogs.
To purchase BarkBox at Target, shop in-store at Target or online
at target.com. For more information about the adoptable dogs, visit
bark.co.
About BARK BARK is the world’s most dog-centric company,
devoted to making dogs happy with the best products, services and
content. BARK’s dog-obsessed team applies its unique, data-driven
understanding of what makes each dog special to design
playstyle-specific toys, wildly satisfying treats, great food for
your dog, effective and easy to use dental care, and dog-first
experiences that foster the health and happiness of dogs
everywhere. Founded in 2011, BARK loyally serves dogs nationwide
with themed toys and treats subscriptions, BarkBox and BARK Super
Chewer; custom product collections through its retail partner
network, including Target, Amazon and Chewy; its high-quality,
nutritious meals with BARK Food; and products that meet dogs’
dental needs with BARK Bright®. At BARK, we want to make dogs as
happy as they make us because dogs and humans are better together.
Sniff around at BARK.co for more information.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241108751792/en/
Investors: Michael Mougias investors@barkbox.com
Media: Garland Harwood press@barkbox.com
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