- With discounts up to 90% off, Singles' Day is one
of AliExpress' biggest sales of the year and one of the
world's biggest shopping festivals
- To demonstrate how far a single dollar can go during
Singles' Day, AliExpress and Klarna are launching the
"$1 Challenge" where U.S. shoppers
can score a PlayStation 5 or HP Computer, among other prizes, for
just $1, and will even have a chance
to win a $10K Flight Credit or a
$3K Shopping Credit
- Professional dancer and choreographer Taylor Terry will kick off the $1 Challenge with the "Shake that App" social
media dance challenge
- AliExpress' new U.S. Consumer Insights Report reveals
shoppers are looking for deals this season and would appreciate an
earlier shopping holiday to spread out their spending
LOS
ANGELES, Oct. 30, 2024 /PRNewswire/
-- AliExpress, an international online retail marketplace
under Alibaba International Digital Commerce Group, is gearing up
for Singles' Day this November 11
with deep discounts across millions of products, exciting prizes as
part of its "$1 Challenge" aimed at
demonstrating how far a single dollar can stretch, a social media
dance challenge to encourage shoppers to "Shake that App" for a
chance at $100 in shopping credits,
and a new consumer insights report.
AliExpress' Singles' Day sale, known globally as the 11.11
Global Shopping Festival, will feature discounts as steep as 90%
off, making it the perfect time to score incredible savings on a
wide range of products, from tech gadgets and fashion finds, to
home essentials and beauty products. The sale will commence at
12:01 a.m. PST on November 8 with a three-day warm-up period, where
early bird consumers can browse discounts and add products to their
carts. The sale on the full selection of products will start at
12:01 a.m. PST on November 11, 2024 and close at 11:59 p.m. PST on November
18, 2024.
Consumers are Hungry for Deals Earlier in the Season
A new U.S. Consumer Insights Report by AliExpress and Censuswide
found that almost 4 in 5 (79%) U.S. consumers surveyed said
discounts and promotions are important to them when doing their
holiday shopping. Over half (55%) of U.S. consumers would be
interested in a major shopping holiday taking place earlier in the
year, before Black Friday or Cyber Monday, with 27% stating it
would help spread out their spending over a longer period.
"With our report indicating that 28% of consumers treat
themselves only once a year or less, and 29% are not treating
themselves more due to budget constraints, major promotional events
that are earlier in the holiday season like Singles' Day are
perhaps more significant than ever," said Chris Carl, Head of Marketing, AliExpress
U.S. "We strive for Singles' Day to be a moment where everyone
can feel good about treating themselves because they know they're
getting a great deal. Beyond that, we also aim to make online
shopping a fun and engaging experience. This Singles' Day, that
means offering incredible prizes through our '$1 Challenge' and encouraging consumers to show
us their moves with our 'Shake that App' social media
challenge."
"Shake that App" to Join the "$1 Challenge"
AliExpress has teamed up with professional dancer and
choreographer, Taylor Terry, to kick
off the $1 Challenge, which will
demonstrate just how far a dollar can go on AliExpress by giving
shoppers access to unbelievable deals on must-have items, all for
$1. Here's how it works**:
- Step One: Shake that app! To join the $1 Challenge, AliExpress users just need to
log on to the AliExpress app and shake their smartphone from
November 1 - November 18, 2024. Users
get three free shake opportunities daily during the event.
Additional shakes can be won by inviting friends to join in on the
fun! Share a link to the $1 Challenge
event page and receive one extra shake per friend when they click
on your link.
- Step Two: After shaking the app, users will gain access to
amazing deals and prizes, including AliExpress coupon codes,
Dollar Deals, Unreal Deals, and tickets for "Mega Deal" draws on
November 11 and 18.
- Dollar Deals give consumers the chance to buy products in the
Dollar Express shopping channel for $1 for new customers, or three products for
$1 each for existing customers.
Dollar Express is a new dedicated channel that will
showcase AliExpress' most affordable items, making it easier
than ever for shoppers to find amazing deals.
- Unreal Deals up the ante, stretching your dollar even further
with incredible daily prizes, including a PlayStation 5, Xbox
Series X, Nintendo Switch, Insta360 X4 8K camera, Fujifilm Instax Mini 12, Eureka E10s
Robot Vacuum, and HP's new 14" Business Laptop.
- The Mega Deal, co-sponsored by global payments network
Klarna, offers shoppers the chance to win $10K Flight Credit or a $3K Shopping Credit* on AliExpress.
- Step Three: Winners will be notified via the AliExpress app on
Singles' Day, November 11, and the
final day of the $1 Challenge,
November 18, if they win the Mega
Deal and will have their prize revealed.
Dance Your Way to $100
In the spirit of self-expression, a defining pillar of Singles'
Day, and to encourage everyone to "Shake that App," AliExpress is
launching a TikTok dance challenge that allows fans to showcase
their creativity while contending for a chance to win $100 in AliExpress shopping credits daily.
Taylor Terry will kickstart the
dance challenge along with several high-profile creators, inspiring
their fans to express themselves and share their dance moves
online.
For a chance to win, entrants must*:
- Post their own interpretation of Taylor
Terry's "Shake that App" dance using the exclusive campaign
song
- Post from November 1 –
November 18, 2024 (multiple daily
entries are allowed)
- Include the hashtags #ShakeThatApp and #AliExpress
- Follow @AliExpress on TikTok
- Content that generates the most likes by 8:59 p.m. PST will be selected each day during
the event
**Full terms and conditions are accessible HERE.
About AliExpress U.S. Consumer Insights Report
The research was conducted by Censuswide, among a sample of
2,000 nationally representative respondents across the U.S., aged
18+. The data was collected between October
24 and October 25, 2024. Censuswide abides by and employs
members of the Market Research Society and follows the MRS code of
conduct and ESOMAR principles. Censuswide is also a member of the
British Polling Council.
About AliExpress
Launched in 2010, AliExpress is a business-to-consumer (B2C)
e-commerce platform enabling global consumers to buy directly from
manufacturers in China and around
the world. In addition to the global English-language version, the
AliExpress platform is also available in 15 other languages.
AliExpress is part of Alibaba International Digital Commerce
Group.
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SOURCE AliExpress