DAGM Dag Media (MM)

KEW GARDENS, N.Y., June 19 /PRNewswire-FirstCall/ -- DAG Media, Inc. (NASDAQ:DAGM), through its subsidiary DAG Interactive, Inc. announced the launch of Next Yellow (http://www.nextyellow.com/), an online solution where local businesses contact consumers in response to online product and service requests -- instead of consumers making the calls. Next Yellow hopes to ultimately replace the traditional yellow pages both online and offline, where consumers must weed through extensive directory listings and then manually contact businesses. Next Yellow's patent pending online yellow pages solution allows consumers to enter specific requests -- anything from acoustic guitars and accountants to dog walkers and dentists. Consumers can be as specific as "I'm looking for a plumber specializing in hot water heaters." The request is matched with appropriate businesses and the matched businesses then call or email the customer. The site is free to consumers, while the vendor partners pay monthly fees to be featured in the matching process. "This pinpoint marketing allows the advertisers to see exactly how much return they are getting on their ad dollars," said Assaf Ran, Chief Executive Officer of DAG Media, Inc. and founder of Next Yellow. "The old fashioned model of yellow pages advertising does not apply in today's marketplace. Companies and practitioners want precise measurement on their ad investment dollars. In an era of accountability, a system that is highly measurable is essential." In recent years, DAG Media experienced a declining demand for print yellow pages advertising and recognized the need for an online yellow pages solution. "Next Yellow is not just another online directory; it is a fundamental change from the typical online Yellow Pages implementation. The site leverages the latest innovations in Web technology to let the user make a request in a matter of seconds," said Mark Alhadeff, President of Ocean-7 Development, the developer of the Next Yellow software. "Making a request with Next Yellow is infinitely easier than trying to find a business on a traditional Yellow Pages site. No more weeding through inappropriate search results, and no more making a million calls trying to find the right business." Next Yellow features over 1,600 business categories. The site recently concluded a two-month test, successfully fielding thousands of requests. DAG Interactive, Inc., a subsidiary of DAG Media, Inc., was formed in conjunction with Ocean-7 Development, Inc. to introduce unique and innovative software to the online Yellow Pages industry. Ocean-7 Development, a Manhattan-based technology solution provider, has a ten-year track record of creating ground-breaking applications. DAG Media, Inc. has a 16-year history in publishing and distributing Yellow Pages and business directories for domestic niche markets, as well as a corresponding Web site. DAG Media, Inc., through its subsidiary DAG Interactive, Inc. is a provider of an innovative solution to the online yellow pages industry and to local search. Our patent pending technology is now operating at http://www.nextyellow.com/ and represents a shift in yellow pages approach from 'let your fingers do the walking' to 'let the businesses do the walking.' For more information about NextYellow.com, please contact Lori Rosen or Melody Serafino, The Rosen Group, at 212.255.8455 ext. 30 or . Certain statements in this press release are "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as that term is defined in the Private Securities Litigation Reform Act of 1995. Such statements are typically identified by the words "believe," "expect," "intend," "estimate" and similar expressions. Those statements appear in a number of places in this release and include statements regarding our intent, belief or current expectations or those of our directors or officers with respect to, among other things, trends affecting our financial conditions and results of operations and our business and growth strategies. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, (i) the risks with marketing of our new on-line software solution; (ii) the continued acceptance of the Company's new and existing products; (iii) increased levels of competition; (iv) new products introduced by competitors; (v) changes in the rates of subscriber acquisition and retention; (vi) other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission; (vii) the success of our new business strategy; (viii) our limited operating history; (ix) potential fluctuations in our quarterly operating results; (x) challenges facing us relating to our growth; (xi) our dependence on a limited number of suppliers; and (xii) the risks associated with any potential acquisition. These forward-looking statements speak only as of the date of this release, and we caution potential investors not to place undue reliance on such statements. We undertake no obligation to update or revise any forward-looking statements. All subsequent written or oral forward- looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the Cautionary Statements. We encourage you to review our reports which are filed with the Securities and Exchange Commission from time to time. DATASOURCE: DAG Media, Inc. CONTACT: Lori Rosen, or Melody Serafino, The Rosen Group, +1-212-255-8455 ext. 30, , for DAG Media, Inc. Web site: http://www.nextyellow.com/

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