false 0001866692 0001866692 2025-02-22 2025-02-22

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

FORM 8-K

 

 

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): February 22, 2025

 

 

Amplitude, Inc.

(Exact name of registrant as specified in its charter)

 

 

 

Delaware   001-40817   45-3937349
(State or other jurisdiction
of incorporation)
 

(Commission

File Number)

  (IRS Employer
Identification No.)

 

201 Third Street, Suite 200
San Francisco, California 94103
(Address of Principal Executive Offices) (Zip Code)

Registrant’s telephone number, including area code: (415) 231-2353

Not Applicable

(Former name or former address, if changed since last report)

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

 

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

 

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

 

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class

 

Trading
Symbol

 

Name of each exchange
on which registered

Class A Common Stock, $0.00001 par value per share   AMPL   The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 

 


Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On February 22, 2025, the Board of Directors (the “Board”) of Amplitude, Inc. (the “Company”) appointed Tien Tzuo to serve as a Class I director, to serve for an initial term expiring at the Company’s 2025 annual meeting of stockholders and until his successor has been elected and qualified or until his earlier resignation, disqualification, retirement or removal. Mr. Tzuo was appointed to a newly created directorship on the Board resulting from an increase in the size of the Board from nine to ten directors. In connection with his appointment as a Class I director, Mr. Tzuo was also appointed to serve as a member of the Audit Committee (the “Audit Committee”) of the Board and the Nominating and Corporate Governance Committee (the “Nominating Committee”) of the Board.

As a non-employee director, Mr. Tzuo will be compensated for his service in accordance with the Company’s Non-Employee Director Compensation Program (as amended, the “Non-Employee Director Compensation Program”). Pursuant to the Non-Employee Director Compensation Program, Mr. Tzuo will receive annual cash compensation of $30,000 for his service as a member of the Board, $10,000 for his service as a member of the Audit Committee and $4,000 for his service as a member of the Nominating Committee (each paid quarterly in arrears and prorated based on the portion of days actually served in the applicable quarter). Mr. Tzuo will also receive (i) an initial award of restricted stock units (“RSUs”) equaling $525,000 divided by the average per share closing trading price of the Company’s Class A common stock over the most recent 30 trading days as of the grant date, which will vest as to one-third of the shares on each anniversary of the grant date (the “Initial Award”) and (ii) an annual award of RSUs granted on the date of each annual meeting of the Company’s stockholders, starting with the first annual meeting for which the Initial Award will be fully vested within 12 months thereafter, equaling $175,000 by the average per share closing trading price of the Company’s Class A common stock over the most recent 30 trading days as of the grant date (the “Annual Award”). The Annual Award will vest in full on the earlier of the first anniversary of the grant date and immediately prior to the next annual meeting of the Company’s stockholders after the grant date, subject to his continued service on the Board through the vesting date. In addition, Mr. Tzuo may elect to receive his annual cash compensation in the form of RSUs and may elect to defer all or a portion of the RSUs he receives under the Non-Employee Director Compensation Program until the earliest of a fixed date properly elected by Mr. Tzuo, Mr. Tzuo’s termination of service, or a change in control (as defined in the Company’s 2021 Incentive Award Plan). In the event of a change in control, all equity awards held by Mr. Tzuo will accelerate in full.

Mr. Tzuo is expected to enter into the Company’s standard form of indemnification agreement in the form filed as Exhibit 10.5 to the Company’s Registration Statement on Form S-1 (File No. 333-259168), filed with the Securities and Exchange Commission on August 30, 2021.

Item 7.01 Regulation FD Disclosure

A copy of the press release announcing the appointment of Mr. Tzuo to the Board is furnished as Exhibit 99.1 to this Current Report on Form 8-K.

The information furnished under this Item 7.01, including Exhibit 99.1, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Exchange Act, regardless of any general incorporation language in such filing, except as expressly set forth by specific reference in such filing.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

 

Exhibit No.    Description
99.1    Press Release, dated February 25, 2025, issued by Amplitude, Inc.
104    Cover Page Interactive Data File (the cover page XBRL tags are embedded within the inline XBRL document).

 


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

    AMPLITUDE, INC.
Date: February 25, 2025     By:  

/s/ Andrew Casey

Name: Andrew Casey

      Title: Chief Financial Officer

Exhibit 99.1

 

LOGO

Amplitude Appoints Zuora Founder and CEO Tien Tzuo to Board of Directors

SAN FRANCISCO - February 25, 2025 - Amplitude (Nasdaq: AMPL), the leading digital analytics platform, today announced that Tien Tzuo has joined the company’s Board of Directors. Tzuo brings two decades of founder-CEO leadership experience and deep knowledge of building innovative, customer-centric global organizations, products, and leaders.

Tien is one of the most strategic marketing minds in enterprise software, and we’re incredibly fortunate to have him join our board,” said Spenser Skates, CEO and co-founder of Amplitude. “Having known Tien since our Series B, I’ve seen firsthand how he builds category-defining companies, from pioneering marketing at Salesforce to scaling Zuora over two decades. His long-term approach to company building and proven track record in strategic marketing will be instrumental as we continue to establish Amplitude’s position as the leader in digital analytics.”

Previously, Tzuo joined Salesforce as the 11th employee and became Chief Strategy Officer and Chief Marketing Officer, overseeing the design and launch of Salesforce’s first 17 releases. Tzuo went on to found monetization platform Zuora, which he took public and currently leads as CEO. He is also the author of “SUBSCRIBED: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It”.

“Companies today are increasingly focused on building stronger relationships with their customers through digital experiences,” said Tzuo. “But what sets Amplitude apart is their deep understanding that great customer relationships don’t start with marketing – they start with delivering products customers love. The team has built something unique: a platform that gives companies unprecedented insight into how customers actually use their products. I’m excited to join Amplitude’s board at a time when this capability has never been more critical for long-term success.”

About Amplitude

Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 3,800 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Winter 2024 Report. Learn how to optimize your digital products and business at amplitude.com.

Contact

press@amplitude.com

ir@amplitude.com

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Entity Registrant Name Amplitude, Inc.
Entity Incorporation State Country Code DE
Entity File Number 001-40817
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Entity Address, Address Line One 201 Third Street
Entity Address, Address Line Two Suite 200
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