ALDN Aladdin Knowledge Systems Ltd (MM)

Aladdin HASP SRM Report Generator provides software publishers with business intelligence to improve sales, marketing and operations, increasing efficiency and ROI CHICAGO, March 31 /PRNewswire-FirstCall/ -- Aladdin Knowledge Systems (NASDAQ:ALDN), an information security leader specializing in authentication, software DRM and content security, today announced the general availability of the HASP SRM Report Generator, a versatile new tool for software vendors to analyze product activation licensing and order-entry data, enhancing strategic business models and customer care. (Logo: http://www.newscom.com/cgi-bin/prnh/20040416/CGALADDINLOGO) The HASP SRM Report Generator connects to the powerful HASP SRM Business Studio, allowing software vendors to produce reports containing valuable information that increases efficiency and improves business strategy. Leveraging information from reports, sales and marketing can proactively up-sell and capture license renewal business. Featuring an easy-to-use wizard-based interface, the Aladdin HASP SRM Report Generator allows users to choose from 17 standard reports, including: -- Total activations by date -- Trial licenses and orders about to expire -- Individual user activity history Provides Intelligence for Effective Sales and Marketing Campaigns HASP SRM sales data can be linked directly to marketing and sales initiatives, giving software vendors feedback on the success of specific campaigns and showing customer response rates to different messages. The Aladdin HASP SRM Report Generator offers intelligence for improved account management and tracking, allowing businesses to see trends across users, view growth by customer, or groups of customers with specific demographics -- streamlining and increasing the impact of their sales and marketing efforts while increasing effectiveness and ROI. Simple, On-Demand and Scheduled Reporting Options Connecting directly to the Business Studio Server, the Aladdin HASP SRM Report Generator produces reports in Comma Separated Values (.csv) format based on SQL queries so they are easily viewed and analyzed in an Excel spreadsheet. Reports can be generated immediately or scheduled once or on a reoccurring basis, as specified by the user, then automatically e-mailed to the system administrator for fast, easy access. "This tool furthers the evolution of HASP SRM into a comprehensive solution that manages the business lifecycle of software products," said Laila Arad-Allan, vice president of software DRM at Aladdin Knowledge Systems. "This new tool is designed specifically for corporate management who need to know who is buying their software, how it is being purchased and used, and whether there is untapped potential. This is a vital business tool that provides the infrastructure for turning prospects into actual buyers and to growing sales from existing customers." The Aladdin HASP SRM Report Generator works in conjunction with the Aladdin HASP SRM Business Studio Server v2.50 and v3.10, and is available for use on the Microsoft Windows 32-bit operating system. About Aladdin HASP The Aladdin HASP family of software DRM products is the #1 choice of software publishers worldwide. HASP provides software developers with strong software protection, licensing and distribution solutions that enable them to prevent software piracy and increase revenues, protect intellectual property, and expand licensing models to reach more customers. Visit http://www.aladdin.com/HASP. About Aladdin Aladdin Knowledge Systems' Software Rights Management products are the #1 choice of software developers and publishers to protect intellectual property, increase revenues, and reduce losses from software piracy. Aladdin eToken is the world's #1 USB-based authentication solution. The Aladdin eSafe secure Web gateway provides the most advanced protection against the latest Web-based threats and attacks. Aladdin has offices in 12 countries, a worldwide network of channel partners, and has won numerous awards for innovation. For more information, visit the Aladdin Web site at http://www.aladdin.com/. (C)2008 Aladdin Knowledge Systems, Ltd. All rights reserved. HASP, Aladdin Knowledge Systems and the Aladdin logo are trademarks or registered trademarks of Aladdin Knowledge Systems, Ltd. All other product and brand names mentioned in this document are trademarks or registered trademarks of their respective owners. Press Contact: Investor Relations Contact: Matthew Zintel Erik Knettel / Andrea Costa Zintel Public Relations Global Consulting Group 310.574.8888 646.284.9400 http://www.newscom.com/cgi-bin/prnh/20040416/CGALADDINLOGO http://photoarchive.ap.org/ DATASOURCE: Aladdin Knowledge Systems CONTACT: Matthew Zintel of Zintel Public Relations, +1-310-574-8888, ; or Investors, Erik Knettel, or Andrea Costa, +1-646-284-9400, , both of Global Consulting Group, all for Aladdin Knowledge Systems Web site: http://www.aladdin.com/

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